Category: Business
AI-Assisted Search: How ChatGPT and Intelligent Agents Are Changing the Rules of the Game for Brands
“I want a couch like the one in the Friends series.” This is how customer needs sound today, translated into queries directed at AI agents such as ChatGPT. Google Search […]
Calvin Klein unveils new campaign starring Jalen Green
Calvin Klein today unveils its new campaign featuring star athlete Jalen Green in Fall 2025 underwear and denim. The campaign’s immersive visuals spotlight Jalen in a world of intensity on […]
IPP Holding announces a turnover of 65.3 million euros for 2024, up 16%
IPP Holding, a company in the retail marketing sector, achieved an EUR 65.3 million turnover in 2024, reflecting a 16% increase compared to the previous year. “The organic and acquisition […]
Former Activision Blizzard Adam Davis hired by Overwolf to expand the European presence and brand partnership
Overwolf Ads, a world-leading platform empowering brands and advertisers to reach over 100 million monthly gamers, announced the expansion of its European operations with the appointment of Adam Davis as […]
Autumn fairytale getaways and holidays in spectacular destinations
Autumn is undoubtedly one of the best times of the year to travel. Temperatures become milder, tourist destinations are less crowded, and landscapes are adorned with spectacular colors. For seniors […]
Calvin Klein unveils new denim campaign starring MINGYU
Calvin Klein today unveils its new campaign starring K-pop artist MINGYU in Fall 2025 denim. Effortlessly cool, MINGYU ignites desire for the brand’s celebrated denim, with new styles injected with […]
Mihai Trandafir, promoted CEO IPG Mediabrands Romania, Victor Croitoru becomes UM Romania´s new Managing Director
Mihai Trandafir takes over as CEO IPG Mediabrands România, while Victor Croitoru becomes the new Managing Director UM România. Mihai will supervise the development of IPG Mediabrands brands in Romania […]
Ann Summers appoints JOAN London as creative agency
Ann Summers has appointed JOAN London as its creative agency for a campaign launching this October, following a competitive pitch. As an iconic British brand which brought sex to the […]
KIKO Milano x Candy Crush® Collection: Bursting with fun
Zing! It’s time to up your beauty game with the new limited edition KIKO MILANO Candy Crush Collection. The collection’s bold, playful aesthetic dives deep into the world of Candy […]
Glacē™ – The Aesthetic Innovation of 2025, Now Available Exclusively in Romania at Dr. Dana Miricioiu’s Clinic
Each year in the world of aesthetics brings new discoveries, but only a few manage to redefine beauty standards. Glacē™, the revolutionary facial treatment that earned the title of “Aesthetic […]