Category: Business
Romanian Oxygen appoints Andreea Filip as Chief Business Officer
Oxygen, one of the largest independent integrated communications agencies in Romania, has appointed Andreea Filip as Chief Business Officer (CBO), a newly created role within the agency’s management structure. As […]
Brand Management: Romanian premium malls to attract €3M each from indoor advertising in 2026
Brand Management estimates Generatik, its digital platform launched during summer and that transforms mall advertising by reducing planning and implementation time from days to minutes, will generate €3M indoor advertising […]
Hair extensions brand Bellami, global brand campaign with Fred & Farid
For its first ever global brand campaign, Bellami partnered with Fred & Farid, the international French boutique advertising agency, to launch “Beautiful Extensions of You.” More than a tagline, the […]
JOAN London appoints Matthew Robinson as Managing Director to accelerate next phase of growth
Independent creative agency, JOAN London has appointed Matthew Robinson as Managing Director, marking the next phase of the agency’s rapid growth since launching two years ago. Matthew and Kirsty Hathaway, […]
TAM, market for audio content, to launch on September 16th
The Audio Marketplace (TAM), the first European B2B platform for multilingual professional audio content, will officially launch on September 16 as part of the European Audio Dataspace (EAD) project, coordinated […]
CTRL+ALT+WALK – an unique employer branding campaign signed by Grapefruit
In a market where finding the right candidates, as well as retaining existing ones, has become increasingly competitive and in an industry accustomed to emphasizing creativity, Grapefruit has put play […]
AI-Assisted Search: How ChatGPT and Intelligent Agents Are Changing the Rules of the Game for Brands
“I want a couch like the one in the Friends series.” This is how customer needs sound today, translated into queries directed at AI agents such as ChatGPT. Google Search […]
Calvin Klein unveils new campaign starring Jalen Green
Calvin Klein today unveils its new campaign featuring star athlete Jalen Green in Fall 2025 underwear and denim. The campaign’s immersive visuals spotlight Jalen in a world of intensity on […]
IPP Holding announces a turnover of 65.3 million euros for 2024, up 16%
IPP Holding, a company in the retail marketing sector, achieved an EUR 65.3 million turnover in 2024, reflecting a 16% increase compared to the previous year. “The organic and acquisition […]
Former Activision Blizzard Adam Davis hired by Overwolf to expand the European presence and brand partnership
Overwolf Ads, a world-leading platform empowering brands and advertisers to reach over 100 million monthly gamers, announced the expansion of its European operations with the appointment of Adam Davis as […]