Category: Business
Flying Tiger Copenhagen and MUJI deploy App Clips in conjunction MishiPay’s mobile ‘self-checkout’ solution
Leading retailers Flying Tiger Copenhagen and MUJI announced the launch of App Clips alongside MishiPay’s mobile self-checkout solution. MishiPay’s ‘Scan & Go’ technology enables in-store shoppers to use their own […]
Game On Mid Sweden’s first gaming and digital creative hub ready to make its mark
Game On Mid Sweden officially launches following a major investment from the EU, Region Västernorrland, Näringslivsbolaget Sundsvall, and Kramfors Kommun. Game On is clearly focused on building the games and […]
Adverty, collaboration with Oracle Moat to enhance measurement across its in-game advertising platform
Leading in-game advertising platform, Adverty, today announced a collaboration with Oracle Moat, to provide enhanced measurement and verification for in-game ad traffic and impressions. Oracle Moat’s iconic verification solution will […]
Cavai announces partnership with Orage Publishing as the content provider seeks to leverage the ground-breaking conversational ad format, Cavai Bubble
Cavai, the leader in conversational advertising cloud technology, today announces a new partnership with leading content provider, Orage Publishing. With more than 100 sites spanning technology, gaming, music, sports, home […]
Report: Brands that adopt scenario planning decisions achieve up to 70% higher ROI
Brands that adopt measurement programs and scenario planning for decisioning achieve a 25-70% increase in ROI, according to the latest ROI Genome Report from Analytic Partners, Scenario Planning: Uncovering Growth […]
European eCommerce revenue to hit $465B in 2021, up 30% Amid Pandemic
The COVID-19-led boom in online sales has caused an impressive growth of the European eCommerce market, both in terms of revenue and the number of users. According to data presented […]
Mastercard Unveils New Carbon Calculator Tool for Banks
New research on sustainability, commissioned by Mastercard, reveals a marked increase in consumer passion for the environment as a result of COVID-19. Over two fifths of Europeans surveyed (48%) consider reducing […]
Adverty enters into exclusive partnership with Dutch hyper-casual publisher Lucky Kat Studios
Leading in-game advertising specialist Adverty AB (publ) today announces a strategic, exclusive partnership with Lucky Kat Studios, which will enable the Dutch hyper-casual publisher to offer Adverty’s seamless In-Play™ and […]
Evolvant and DRUID AI partner up to take on the UAE
Evolvant announced its newest partner in the United Arab Emirates – DRUID AI. The two companies join their forces to tackle some of the most imperative business opportunities in the […]
E-commerce Boom Amidst Pandemic Reveals Shortcomings of Local Payment Methods in Emerging Economies
One year into the COVID-19 pandemic saw a tremendous expansion of cross-border e-commerce as consumers continue toseek products and brands unavailable in their home country. The virus outbreak played a […]