Category: Business
Better Business Alliance launched: the first alliance in Romania supporting the B Corp Movement
The community of B Corp consultants in Romania (B Leaders) and Danone Romania have launched Better Business Alliance, the first local alliance dedicated to the B Corp movement. Its aim […]
Toolstation nails down TBWA\MCR as lead creative agency
Toolstation, one of the UK’s largest suppliers of tools, accessories and building supplies, has appointed TBWA\MCR, as their lead creative agency to help redefine their role within the trade and […]
White Square announced juries for 2025 edition of the creativity festival
White Square is one of the recognized around the world international festivals of creativity with contests that cover the entire spectrum of the industry of communications. Every year over a […]
Dandy launches a new visual identity and enhanced digital strategies
Dandy, the independent creative agency that empowers those seeking to make an undeniable impact, is driving its expansion with a refreshed visual identity and an optimized service offering. With this […]
Sparks appoints Caroline Sparkes as Director of International Marketing
Leading global brand experience agency Sparks has appointed Caroline Sparkes as Director of International Marketing as it continues to supercharge growth around the world. In this newly created role, Caroline will be responsible for building on […]
Godmother launches a Guide to Best Practices in organizing sustainable events
Godmother, a brand experience agency with over 20 years of experience in the event industry, launched “Play Smart, Act Kindly – How to Organize Sustainable Events” yesterday, a best practice […]
Calvin Klein unveils new Spring 2025 campaign starring Bad Bunny
Calvin Klein today unveils the latest installment of its Spring 2025 campaign starring multi-platinum recording artist and 3x GRAMMY® Award-Winner Bad Bunny in his debut with the brand, styled in […]
GIA from Garanti BBVA becomes the first AI finfluencer in Romania
In a groundbreaking move for the local banking sector, Garanti BBVA Romania introduces GIA, the country’s first AI finfluencer. Initially launched in June 2024 as a chatbot aimed at enhancing […]
Tommy Hilfiger and Sofia Richie Grainge introduce a new era of sofistication
Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces Sofia Richie Grainge as its newest design collaborator. A brand ambassador since June 2024, Sofia will launch her first […]
Alex Petrescu takes over as Creative Director @MullenLowe Romania
MullenLowe Romania strengthens its strategic and creative product by appointing Alex Petrescu as Creative Director and expanding the partnership with Simina Leotescu as Strategy Director on key accounts. These moves […]