Category: Business
TBI Bank to be acquired by Advent International
4finance Holding S.A. has signed a definitive agreement to sell TBI Bank EAD to Advent International, a leading global private equity investor from United States, through its subsidiary TBI Financial […]
Nick Handel takes over as CEO at MRM UK
Nick Handel was appointed Chief Executive Officer for MRM UK, MRM UK informs. This appointment comes after he worked for nearly 15 years at McCann Worldgroup in Asia-Pacific, most recently […]
MKA Strategy Studio launched on Romanian market
MKA Strategy Studio, a new marketing and advertising agency, recently announced its launch. Built for the emerging attention economy, MKA specializes in developing strategies, campaigns, and marketing products designed for […]
Mediascope supports MBBFW’s vision of innovation and sustainability
Between March 27 and 30, the Royal Palace in Bucharest hosted the Spring edition of Mercedes-Benz Bucharest Fashion Week (MBBFW), one of the most important events dedicated to the fashion […]
Inflation and loyalty: how retailers can keep their customers when price rules
What weighs more when buying: habit or price? Until recently, many consumers repeated their purchases almost by inertia, the usual supermarket, the same coffee brand, the same trusted clothing store. […]
Imagination and The Balvenie unveiled Transposition, with Samuel Ross at Milan Design Week
Experience design agency Imagination has partnered with The Balvenie and renowned artist and designer Dr. Samuel Ross MBE to create TRANSPOSITION – an immersive, multi-sensory sculptural environment launching The Balvenie Fifty Collection […]
Tommy Hilfiger pays homage to its sailing history by launching a dedicated collection
Tommy Hilfiger charts a new course for Spring 2025 announcing the Hilfiger Sailing Collection – a contemporary reimagining of archival silhouettes inspired by the brand’s deep-rooted connection to the sea. […]
„You. Intensified.” with Syoss – the 2025 relaunch opens a new intense chapter in the brand’s story
Syoss proudly marks a new chapter under the signature “You. Intensified.”, with a major relaunch that reconfirms the brand’s mission: to deliver professional performance at every stage of hair transformation. […]
Hello Holidays travel agency has launched a new range of premium tours
The Hello Holidays travel agency has launched a new range of premium tours for the spring-summer vacation season, promising unforgettable experiences in some of the most beautiful corners of Europe. […]
Ruxandra Papuc joins AIN’T as Global Executive Creative Director & Partner
Starting April, Ruxandra Papuc, internationally renowned and awarded creative, former Executive Creative Director McCann WorldGroup Romania, officially joins the independent agency AIN’T. In her new role as Global Executive Creative […]