Category: Business
Arcade-style experience for Estee Lauder’s new skincare serum
Estée Lauder introduces a one-of-a-kind online gaming experience to support the launch of new Advanced Night Repair Synchronized Multi-Recovery Complex. The ‘ANRcade’ features four interactive video games housed in a […]
Cavai bolsters marketing team with key hire from banking giant HSBC
Cavai announced the appointment of Karol Smith, who joins in a new role as global head of advertiser experiences. Karol was global digital marketing lead for 13 years at HSBC. […]
Q-83 launches Kitly and Kitly Business, the new talent and collaboration management hub
Q-83, the influencer MarTech startup announces the launch of its new talent and collaboration management hub, Kitly Business and Kitly app for talent, to the UK market following a strategic […]
Nomad editing company adds award-winning international editor Rami D’Aguiar to roster
Nomad Editing Company is strengthening its already robust roster of creatives with the addition of award-winning international editor Rami D’Aguiar. Lauded for his work with iconic brands like Pepsi, Ubisoft, and […]
Romanian PR & communication agency The Public Advisors developed RepMeter, own instrument to measure brand reputation
Reputation is an intangible asset of a company, which can become the most important defence shield in a crisis situation. The studies show that half of the consumers will doubt […]
Integral Ad Science and Channel Factory announce Channel Science, 1st combined YouTube product for Brand Safety and Campaign Optimization
Integral Ad Science (IAS) and Channel Factory today announced the launch of Channel Science, an industry-leading partnership that gives advertisers the opportunity to leverage both companies’ technologies through a single […]
Enterprise RPA introduces Romanian Druid tech in hyper-automation projects in UK
Druid entered a partnership with Enterprise RPA, an UK leader in solutions and services of hyper-automation of business processes via robots. As part of this partnership, Enterprise RPA will sell […]
Romanian retail in S1: Recovery after lockdown – better than expected. Logistics and industrial market remained competitive
The first half of the “pandemic year” was most difficult for retail players, considering the lockdown during the emergency state, but the recovery up until July has been better than […]
StartUptips: Where to spend your money as a Start-Up
Start-ups come and go, and it can be challenging to remain with your head above water for the first year or so. Being wise with your money and knowing where […]
Romanian marcom: Oxygen takes over Frank Group
Oxygen, founded 12 years ago as a PR agency and present with offices in Bucharest and Cluj-Napoca, took over the advertising and digital group Frank, and repositioned as an integrated […]