Category: Business
Impact Expands its Mobile Partnership Capabilities to Drive High-Value User Acquisition
Impact, the global leader in Partnership Automation, today announced an expansion of Impact’s Partnership Cloud™, to help mobile marketers drive high-value app installs, prevent fraud, and manage all their partnerships […]
KPMG in Romania has a new Human Resources Director, Simona Podgoreanu
Simona Podgoreanu joins KPMG in Romania as Human Resources Director, starting November 2019. Simona is a senior executive with almost 20 years of experience in human resources. She was the […]
Best tech start-ups from CEE welcomed by Central European Startup Awards Grand Finale by Impact Hub Bucharest
On November 21st, Impact Hub Bucharest is organizing Central European Startup Awards Grand Finale, event that connects and celebrates the entrepreneurial tech ecosystem from CEE. CESA Grand Finale brings together […]
The One Club for Creativity and The 3% Movement Recognize 11 Women as 2019 Next Creative Leaders
The One Club for Creativity, the world’s foremost non-profit organization recognizing creative excellence in advertising and design, and The 3% Movement, the advertising industry’s leading voice for gender equality and […]
Serviceplan set up ambitious leadership team for Moscow office
Serviceplan Moscow have announced a new leadership team comprising three women at the top of their game; Evgenia Arabkina, Olga Starichenko and Anastasia Boykova. The goal of the new team is […]
McCormick appoints Publicis Groupe agencies as its new EMEA Creative & Media Partner
Following a multi-agency competitive pitch, McCormick’s EMEA business has appointed Publicis Groupe as its Creative and Media partner. McCormick is a global leader in flavour, manufacturing, marketing and distributing spices, […]
Publicis Groupe wins AXA’s advertising creative partnership as well as strategy and media buying in four of its key markets
AXA has chosen Publicis Groupe to continue as its sole global creative partner, across 30 countries, and as a partner for strategy and media buying in four of its key markets: […]
Splash Worldwide and APR’s Original Dynamic Creative Optimization (DCO) Research Comes to America
Building on its groundbreaking qualitative studies in Europe with new insights from leading U.S.-based marketing leaders, creative technology company Splash Worldwide recently brought its original Thinkfast event series to its […]
eurobest announces full juries
eurobest has announced the names of all the jury members for the 2019 Awards. An equal split of 50% female and 50% male experts from across Europe’s creative community will […]
“We find inspiration in the people who want to promote their businesses better by using relevant content”
The content marketing has a series of very relevant characteristics for a brand communication, reason for which even Seth Godin names it “the only marketing left”: authentic, unique, efficient and […]