Category: Business
Romania: ThinkDigital will elaborate and implement the social media strategy for European Parliament elections
Romanian ThinkDigital won a pitch to elaborate and implement the social media strategy for the European Parliament – Liaison Office in Romania for the elections on May 26th. ThinkDigital will […]
Splash Worldwide launches as creative tech company with world-leading creative, production and tech capabilities
Splash Worldwide CEO Paul Stonebridge and his colleagues are very proud to formally unveil their new positioning, tagline (“Unleash Creativity”), visual identity system, and website. “Splash has now transitioned from […]
Spring IT – a SiSC Bucharest project – prepares for its 8th edition
Students’ Union from Romanian Cybernetics, Statistics and Economic Informatics (SiSC, part of Romanian Academy for Economic Studies – ASE) annonces the 8th edition of its Spring IT project. SiSC, the […]
Zenith: Brands must rethink targeting to embrace personalisation
Brands looking to embrace a mass personalisation approach to marketing need to rethink their generational targeting strategy in order to drive consumer engagement and business growth. Targeting by age is […]
Claritas study: Average Asian American household Makes $116,319, +36.9% income than the typical U.S. household
Claritas, LLC, a marketing leader that helps companies find and win their best customers, just unveiled a new report, The Asian American Market Report. This report provides never-before-available insight into […]
Romanian Saatchi & Saatchi + The Geeks recruited Bogdan Costin to take over as Creative Director
Bogdan Costin is the new Creative Director at Romanian Saatchi & Saatchi + The Geeks and takes over the creative reins with the mission to coordinate and supervise creatively agency’s […]
Perceptum partners with the pan-regional programmatic marketing leader, Eikon Digital
The online advertising market in Romania continues to grow in 2019, after in 2018 the revenues were estimated at over EUR 50 million. The programmatic marketing remains the biggest global […]
LILIAC Winery presented the new label for young.LILIAC, the 2018 edition
The new label of the young.LILIAC wines, the 2018 edition, was officially presented last week during an event that took place at Halucinarium|Triaj Creativ, one of the newest experimental spaces […]
Friends\TBWA Bucharest to handle strategy and creative for PepsiCo’s Lay’s, Doritos, Star & Krax
Friends\TBWA Bucharest will handle the strategy and creative for PepsiCo’s Lay’s, Doritos, Star and Krax in Romania. The agency will sign some of the digital campaigns for the first 2 […]
WARC Creative 100 – The world’s most creative campaigns and companies of 2018
WARC released the results of the WARC Creative 100, independent global index of creative excellence in advertising, and successor of the Gunn Report. The rankings feature the most awarded campaigns, […]