Category: Business
Joining Friends\ TBWA\ Bucharest, Dan Sendroiu will develop its strategy department
Dan Sendroiu, former BBDO and with 14 years of experience on Romanian advertising market, joins Friends\ TBWA\ Bucharest, bringing with him an extensive experience on local and international accounts, reflected […]
Eurobest 2018 – edition with 50% women jurors
Eurobest released the full list of jury members that will judge entries into this year’s Awards. For the first time the juries are made up of an equal split of […]
Leo Burnett Bucharest is the new brand agency for Ursus brands
Starting October, Leo Burnett Bucharest is the new agency for Ursus premium brands: Premium, Retro, Cooler and Cooler Non Alcoholic. The agency won the account following a pitch in which […]
Zulu unveils follow-up to its global viral sensation Say No to Spec
In 2015, a video called Say No to Spec went viral around the world and sparked a dialogue about ending a requirement for ad agencies to produce unpaid creative work in […]
Former research Director Cambridge Analytica, Chris Wylie to speak at Bucharest’s How to Web
How To Web 2018, a tech event with CEE reach and importance organized in Bucharest, announced a new international speaker for this year’s edition, Chris Wylie, former Research Director Cambridge […]
Appetite Creative attracts 4 key hires
Appetite Creative, an award-winning creative technology company offering multi-channel creative, website and advertising solutions, announced that Julia Smith will be joining the management team as PR & Communications Director. In addition to […]
25 speakers to get on stage of GPeC Summit in Bucharest, on November 12-13
GPeC Summit is scheduled to take place in Bucharest on November 12–13 and will bring on stage over 25 speakers, from which 6 are renowned internationally speakers, most at their […]
Nicole Yale (Vayner Media): “Make sure that whatever measurement strategy you have in place, is one that is tracking back what you want to accomplish”
She build her career developing digital communication strategies for companies in Fortune 500. In 2017, she joined the team VaynerMedia (London), the famous digital marketing company founded by Gary Vaynerchuk. […]
Unilever finalized the Betty Ice acquisition
Unilever announces that the Betty Ice acquisition is finalized, after the signing of the accord of the other two parts in January 2018. The Romanian Competition Council approved the accord […]
Romanian TPS Engage and US start-up omniX Labs collaborate to transform the digital outdoor advertising
TPS Engage and omniX Labs announced a strategic partnership that will offer innovative solutions created to change the face of the digital outdoor advertising. This partnership will allow the companies […]