Category: Business
The Alternative School sends 3 teams to represent Romania at Young Lions / Integrated Eurobest
The first 3 teams qualified following the competition organized by The Alternative School will represent Romania to the competition Young Lions / Integrated Eurobest, taking place in Warsaw on November […]
Romanian Pastel communicates for Global Women in Tech (GWiT)
Romanian agency Pastel communicates, through a strategic partnership, for Global Women in Tech (GWiT), a non-profit organization which supports women’s access and development in STEM (Science, Technology, Engineering and Math). The […]
Wunderman, integrated by Ogilvy on Romanian market
According to a press release, Ogilvy Romania and Wunderman Romania join forces on the local communication market. Wunderman brand will be integrated within Ogilvy Romania, an operation that brings to […]
New Board for IAA Romania
The General Assembly of the Romanian chapter of International Advertising Association (IAA) elected a new Board and the committee in charge with organizing the local version of Effie Awards. The […]
GapMinder VC invests in FintechOS, Romanian start-up developing AI for financial services sector
FintechOS, specialized in digital transformation acceleration of financial institutions, attracted a financing of €600000 from GapMinder VC. With this investment, the total capital attracted in the seed phase reaches €1.6M, […]
Zenith: 65% of digital media to be programmatic in 2019
65% of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts. Advertisers will spend US$84bn programmatically next year, up […]
Suprematika Saint Petersburg handled the rebranding for Bushe
Suprematika Saint Petersburg handled the rebranding for Bushe. Bushe is chain launched in 1999 that has 41 cafes (1 in Moscow and 40 in Saint Petersburg), mini-bakeries and a perspective […]
Societe Generale inaugurated a new brand platform, “The future is you”
A year on from the launch of the Transform to Grow strategic plan, Societe Generale is inaugurating a new brand platform. Driven by the engaging promise “The future is you”, […]
Thomas Hofmann takes over as Chief Marketing & Digital Officer of Romanian pharmacies chain Dona
Romanian pharmacies chain Dona consolidates its top management team by appointing Thomas Hofmann in its Board. Hofmann will be Dona’s new Chief Marketing&Digital Officer and has the mission to influence […]
UK’s Department for Education (DfE) appoints M&C Saatchi as lead agency for Apprenticeships
Following a competitive CCS pitch process, The Department for Education (DfE) have appointed M&C Saatchi as lead strategy and creative agency for Apprenticeships. M&C Saatchi will be responsible for the […]