Category: Business
OMD UK appointed Clare Peters as Chief Strategy & Effectiveness Officer
Omnicom Media Group (OMG) agency OMD UK appoints Clare Peters, formerly Head of Client and Comms Strategy at Channel 4, as Chief Strategy & Effectiveness Officer, with immediate effect following […]
OTC Eyecare Leader Rohto Sets Sights On The BAM Connection For Launch Of New Dual Light Relief Product
Continuing their winning ways in the over-the-counter health and wellness sector, eyecare leaders Rohto have selected The BAM Connection —the agency founded by Maureen Maldari and Rob Baiocco — to launch their new product, Dual Light Relief. The integrated creative […]
Ascential (Cannes Lions parent) to acquire Effie
Effie, global benchmark in marketing effectiveness, will join Ascential’s LIONS Division to amplify the offer for Marketing and Creative Industries. Ascential entered into an agreement to acquire the commercial assets […]
RAPP Wins B&Q’s Loyalty and CRM Accounts in Major Strategic Partnership
RAPP, a global, next-gen precision marketing agency, has been appointed by B&Q, the UK’s largest home improvement retailer, to accelerate their customer-centric transformation. Tasked with an unwavering focus on customers, RAPP […]
Korean Food Company Samyang Celebrates the Lifting of Spicy Noodles Ban in Denmark with Ferry Extravaganza
Noodles were too spicy for the Danish government – but have now been allowed In a spicy celebration of cultural appreciation and consumer choice, Korean food company and TikTok sensation […]
StrawberryFrog promoted Nick Sonderup to Co-Chief Creative Officer
StrawberryFrog, Ad Age’s 2024 Purpose-Led Agency of the Year, promoted Nick Sonderup to Co-Chief Creative Officer alongside Tyler DeAngelo. “Nick’s been bringing the heat creatively so we’re promoting him to […]
Bader Rutter names David Jordan as CEO
Bader Rutter announced David Jordan as its new chief executive officer. Jordan becomes the fourth CEO in the employee-owned agency’s 50-year history succeeding Jeff Young, who will remain chairman of […]
Razvan Matasel takes over as Chief Strategy Officer @Publicis Romania
Răzvan Matasel took over as Chief Strategy Officer at Publicis Romania, a press release issued by the advertising group informs.
EU got itself an AI Act; US – only a set of safeguards
European Artificial Intelligence Act (AI Act) entered into force on August 1st. The declared purpose: ensure AI developed and used in the EU is trustworthy, with safeguards to protect people’s […]