Category: Business
Ride Safe start-up – new round of EUR 20,000 investments from GapMinder
During the Demo Day event organized by Techcelerator, which took place on June 27 in Bucharest, the Most Promising start-up Award went to Safe Ride from Bucharest, an IoT embedded […]
IAB’s AdEx Benchmark: Mobile advertising up in 27 markets across Europe
IAB Europe, in collaboration with IHS Markit, has today published the AdEx Benchmark 2017 Report – the definitive guide to the state of the European digital advertising market. The report reveals […]
WARC Global Ad Trend: Newsbrands diversify to plug $28bn financial hole
Newsbrands’ combined revenue has dipped globally by $27.8bn between 2012 and 2017, with rising income from print circulation and digital advertising not enough to offset a $40.1bn decline in print […]
State bank CEC ends contract with Papaya, a sudden (/political) move before protests and a motion against Romanian government
Romanian state controlled bank CEC ended its 10 years relationship with its advertising agency Papaya Advertising today, in the wake of an important censorship motion against the Romanian social democratic […]
Israel as tourist destination, promoted in Romania by Travel Communication
As from June 2018, Romanian Travel Communication agency was selected to handle marketing and PR activities on local market on the behalf of the Israeli Tourism Ministry. The selection was […]
M&C Saatchi create new ‘Own Your World’ Legal & General Investment Management campaign
Legal & General Investment Management (LGIM) recently launched its consumer facing campaign “Own Your World”, signed by M&C Saatchi. Created by M&C Saatchi, appointed in March 2018, the campaign has […]
Piatraonline and Marks launch the FoodRocks competition
Piatraonline is a natural stone warehouse aiming to turn into a creative hub that supports design initiatives, an inspiration accelerator for everyone in need of a playground to bring ideas […]
Romanian TechFest announces first speakers
TechFest connected by Vodafone, a complex tech festival to be held on September 20-24 in Bucharest, will receive on its stages over 50 local and international guests, including first-line players […]
Brandient designed the identity for Singapore’s Geneco
Brandient designed the identity for Geneco — the new brand on the consumer electricity market in Singapore, building on the strength of the wider YTL Group of companies. Geneco is powered by YTL’s Seraya […]
PepsiCo and Impact Hub Bucharest support innovative recycling solutions in the ReUse Hub programme
PepsiCo and Impact Hub Bucharest have launched the ReUse Hub programme, through which they invite start-ups in Romania to propose innovative recycling and waste management solutions. Entrepreneurs that come up […]