Israel as tourist destination, promoted in Romania by Travel Communication

Advertising, Business

As from June 2018, Romanian Travel Communication agency was selected to handle marketing and PR activities on local market on the behalf of the Israeli Tourism Ministry. The selection was made following a pitch launched in the beginning of the year and the account activities will include media relations, partnerships with Romanian tourism agencies, with airlines and organization of events.

The collaboration is part of Israeli Tourism Ministry’s strategy to attract Romanian tourists and comes as a continuation of a campaign that ran last year.

Romania is one of the key markets for Israel as touristic destination. We are sure the profile of our destination matches very well the desires of the Romanian tourists, which we want to attract in big numbers towards Israel. We are waiting for them with sun all year long, with fine sand beaches and extended season, historical places to explore but also parties and a vibrant night life

 Ami Alon,

Director for Central Europe within Israeli Ministry of Tourism