M&C Saatchi create new ‘Own Your World’ Legal & General Investment Management campaign

Ads, Advertising, Business

Legal & General Investment Management (LGIM) recently launched its consumer facing campaign “Own Your World”, signed by M&C Saatchi.

Created by M&C Saatchi, appointed in March 2018, the campaign has a disruptive feel, designed to bring to life LGIM’s vision to empower more people to start investing in the things they care about. This vision is underpinned by a clear belief that diverse businesses and those which operate best practice climate policies deliver sustainable long-term value.

The campaign launched on June 25th, running nationally with DOOH, press and digital. A ‘Glass ceiling removal service’ was staged as a stunt in London on the launch day, while further bursts of activity are schedule to happen later in the year.

As one of the world’s leading investment companies, LGIM believes it has a responsibility, to both its customers and to society. It is known for taking an active role in the companies in which it invests across its whole range of funds in order to raise their standards in areas such as climate change and diversity.

We are excited to be launching this campaign that we hope will revolutionize the way people invest. Our goal is to empower people to invest in the things that they care about so that together we can create the world that we want to see.

 Helena Morrissey

LGIM Head of Personal Investing

M&C Saatchi CEO, Giles Hedger says; “A visionary client, a radical product, and a market in need of transformation. The perfect Golden Square recipe.”


Brief – Legal & General Investment Management Client name – Dame Helena Morrissey Client job title – Head of Personal Investing

Chief Creative Officer – Justin Tindall

Deputy Executive Creative Director – Mark Goodwin

Creative teams – Alan Jones & Angelo An, Thom Farrall & Liam Campbell Design Director – Sophia Ben Yedder Producer – Andy Williams

Head of Strategy – Steve Parker

Senior Account Director – Gemma Dodds Senior Account Manager – Kelly Larken Media agency – Mindshare

PR Managing Director – Davnet Doran, M&C Saatchi PR

PR Campaign leads – Pema Seely, Lauren Hunt Morgan, M&C Saatchi PR