Category: Business
Publicis Groupe to buy Influential
Publicis Groupe entered into a definitive agreement to acquire Influential, the world’s preeminent influencer marketing company and platform, authentically connecting brands to audiences by developing, deploying, and optimizing creator-driven digital […]
Amazon Business’ Smart Business Buying – new commercial with pirates
Amazon Business worked with leading independent creative agency, Joint, to bring to life a fantastical tale of pirates navigating the high seas with a little help from Smart Business Buying […]
MikeWorldWide hired to amplify Neat’s brand presence in the UK
MikeWorldWide, a leading independent and integrated public relations agency, today announces its new partnership with Neat, the innovative Norwegian developer of smart, streamlined video communication devices designed to enhance and […]
STRABAG appointed Oxygen to handle its PR in Romania
Romanian PR agency Oxygen was appointed by STRABAG to be its communications and public relations agency in Romania, following a selection process started earlier in 2024. With consolidated expertise in […]
Cadbury uses the power of AI to let the public star in 200 years of classic Cadbury advertising
Cadbury has today launched a new Gen-AI powered tool named ‘My Cadbury Era’ which places users in classic Cadbury posters to celebrate its 200 year heritage, with a new campaign […]
Helene Boudin and Vincent Lesne join Ogilvy Paris’ creative team
Ogilvy Paris announced the addition of Hélène Boudin and Vincent Lesné to its creative team. With their respective and complementary backgrounds, they form an experienced and talented new creative team. […]
EIB Report: European tech leadership requires more innovation financing
Scale-up companies have expanded in Europe with the help of public organizations including the European Investment Bank (EIB) Group, but these businesses face persistent financing barriers that the EU can […]
Blonde+Co Named Agency-Of-Record for Dazzle Dry
Blonde+Co, creative agency led by Founder and Creative Director Julie Stahl, known for its expertise with beauty, cosmetics, and lifestyle brands, has been named the agency-of-record for Dazzle Dry, the Phoenix-based revolutionary, quick-drying […]
Award-winning creative team Elliot Lee and Rory Peyton Jones join Saatchi & Saatchi
Saatchi & Saatchi has bolstered its creative department, led by CCO Franki Goodwin, with the appointment of award-winning creative and directing duo Elliot Lee and Rory Peyton Jones. Lee and […]
Crayon Romania: Business turnover up 50% in H1 2024, to Є24M
Crayon Romania, IT Services provider part of the Norwegian group Crayon, posted a business turnover of Є24M in H1 2024, up 50% compared to the same period last year. The […]