Category: Business
Mihai Gongu, GMP Advertising: An award-winning creative in 2015 is literally an inventor
Mihai Gongu leads the creative department of the Romanian agency GMP Advertising (partner Jung von Matt on Romanian market). In 2015, Mihai, a respected Romanian top creative, is part of the jury […]
2 Parale reached a milestone: 1M online sales worth Euro 43M
The affiliate marketing network 2Parale started its activity in Romania in 2008 and expanded regionally in Bulgaria in 2011. In terms of sales, the company just reached its first million online sales, worth Euro […]
Intesa Sanpaolo’s platform Live Inspire – 600,000 likes on Facebook
Intesa SanPaolo’s “Live Inspire”, global platform for the Activ debit card in 12 countries, reached to over 600,000 likes on Facebook. This was dued to the international contest “That’s Eat”, an initiative launched […]
IAB Agency Snapshot in Europe: Mobile is unlocking new budgets within agencies
A research released by IABs Europe, France, Germany, Italy, Spain and UK reveals that around half media agency employees want to know more about complying with mobile privacy (57%) and brand […]
Radu Pilat: In the future, we’ll be a multi-functional-short-attention-spanned-superficial-socially-obsessed industry
Heist Industries is a Romanian agency that does advertising different, out of the classic frame and out from the ad break. It is guilty for flooding Bucharest’s subway with poetry, convincing Romanians […]
Hasbro and BuzzFeed launched Monopoly Here & Now campaign
Hasbro and BuzzFeed launched Monopoly Here & Now campaign, with game’s fans invited to vote their favorite cities to become property spaces in the new “Monopoly Here & Now” games. […]
Geometry Global Bucharest signs a new promo campaign for Visa Europe in Romania
Geometry Global Bucharest, part of the largest brand activation group in the world, launches the new promo campaign for Visa Europe, a campaign which urges Romanians to pay their taxes […]
Public Advisors communicates for Up Group in Romania
Up Romania (previously named Cheque Dejeuner Romania), company owned by Up Group, chose The Public Advisors to handle its PR on Romanian market, following the global rebranding and considering the introduction of […]
GPeC data: Romanian e-commerce value reached over Euro 1BN in 2014
Romanian online retail market exceeded, last year, Euro 1BN, close to double compared to 2013, when its value was of Euro 600M. The value is based on estimations made by the […]
180 hires Mike Harris as Global Chief Strategy Officer, continues global business growth for 2015
Agency vet Mike Harris joins ad agency 180 this week in the newly created position of Global Chief Strategy Officer. The hire comes after two years of accelerated revenue and staffing […]