Category: Business
Closing the technology deficit could add up to $3 trillion of revenue for European companies, Accenture report finds
New research from Accenture finds that European companies could generate up to $3.2 trillion in additional revenue by 2024 if they were to close the technology deficit against their counterparts […]
Lidl Romania: Georgiana Radu takes over as Country Acquisitions & Marketing Director
Georgiana Radu takes over as Country Acquisitions and Marketing Director at Lidl Romania and will coordinate the strategies in the 2 areas for the products in store’s portfolio. By assuming […]
Wunderman Thompson has appointed Simona Suman as Chief Creative Officer at its German office
Simona Suman joins Wunderman Thompson Germany from MRM/McCann Romania where she was Executive Creative Director. She replaces Michael Kutschinski, who left Wunderman Thompson on June 1st to pursue new professional opportunities. Suman will report directly into CEO […]
WOO Congress sets sail for Hong Kong
The 2024 World Out of Home Organization Global Congress will be held in Hong Kong from June 5-7 2024. This is the first time the Global Congress has been held in […]
Initiative’s Media Fact Book 2023: Romanian media market to reach EUR683M by end of the year
Maintaining an upward trend, but with a slower growth rate, the Romanian media market aligned with macro economic changes and reached an estimated net value of EUR 657 million by […]
Romanian email marketing market: Mediapost Hit Mail group bought 75% of White Image
White Image, the largest company in the email marketing sector in Romania, has been taken over 75% by Mediapost Hit Mail, the largest direct marketing group in Romania and Bulgaria, […]
Delsey Paris appoints Fred & Farid Paris for the launch of its new global communication campaign
Delsey Paris, the European leader in premium luggage and the world’s second largest, announces its partnership with creative agency Fred & Farid Paris for the launch of its new global […]
Trends to help small businesses grow faster
It can often be challenging to know how to ensure your business grows as fast as possible. But the truth is that it is always possible to do, and often […]
COPERA branding program is about the business owner’s courage to be creative and shout out what he thinks, feels, wants
COPERA Branding is a start-up dedicated and specially designed for the entrepreneurial environment in Romania. The COPERA program is founded by Dana Nae Popa, a 17-year-old entrepreneur with 20 years […]
ARTmania Festival announces a partnership with the Astra Museum in Sibiu
The Astra Museum, famous for the open-air Museum in Dumbrava Sibiului, is a top destination for those passionate about traditional Romanian history and culture. During the Artmania festival, the Astra […]