Category: Business
Inflation and loyalty: how retailers can keep their customers when price rules
What weighs more when buying: habit or price? Until recently, many consumers repeated their purchases almost by inertia, the usual supermarket, the same coffee brand, the same trusted clothing store. […]
Imagination and The Balvenie unveiled Transposition, with Samuel Ross at Milan Design Week
Experience design agency Imagination has partnered with The Balvenie and renowned artist and designer Dr. Samuel Ross MBE to create TRANSPOSITION – an immersive, multi-sensory sculptural environment launching The Balvenie Fifty Collection […]
Tommy Hilfiger pays homage to its sailing history by launching a dedicated collection
Tommy Hilfiger charts a new course for Spring 2025 announcing the Hilfiger Sailing Collection – a contemporary reimagining of archival silhouettes inspired by the brand’s deep-rooted connection to the sea. […]
„You. Intensified.” with Syoss – the 2025 relaunch opens a new intense chapter in the brand’s story
Syoss proudly marks a new chapter under the signature “You. Intensified.”, with a major relaunch that reconfirms the brand’s mission: to deliver professional performance at every stage of hair transformation. […]
Hello Holidays travel agency has launched a new range of premium tours
The Hello Holidays travel agency has launched a new range of premium tours for the spring-summer vacation season, promising unforgettable experiences in some of the most beautiful corners of Europe. […]
Ruxandra Papuc joins AIN’T as Global Executive Creative Director & Partner
Starting April, Ruxandra Papuc, internationally renowned and awarded creative, former Executive Creative Director McCann WorldGroup Romania, officially joins the independent agency AIN’T. In her new role as Global Executive Creative […]
Better Business Alliance launched: the first alliance in Romania supporting the B Corp Movement
The community of B Corp consultants in Romania (B Leaders) and Danone Romania have launched Better Business Alliance, the first local alliance dedicated to the B Corp movement. Its aim […]
Toolstation nails down TBWA\MCR as lead creative agency
Toolstation, one of the UK’s largest suppliers of tools, accessories and building supplies, has appointed TBWA\MCR, as their lead creative agency to help redefine their role within the trade and […]
White Square announced juries for 2025 edition of the creativity festival
White Square is one of the recognized around the world international festivals of creativity with contests that cover the entire spectrum of the industry of communications. Every year over a […]
Dandy launches a new visual identity and enhanced digital strategies
Dandy, the independent creative agency that empowers those seeking to make an undeniable impact, is driving its expansion with a refreshed visual identity and an optimized service offering. With this […]