Category: Business
“Marketplace Landscape 2022” from ecom and gominga: Over 200 B2C online marketplaces in German-speaking countries
Within just two years, the number of active marketplace players in the German-speaking region in the B2C sector has risen by 40 percent to 214. Compared to 2015, the number […]
Adverty launches industry-first streaming video technology for In-Play™ ads in partnership with SeenThis
Adverty AB today unveils a global partnership with Swedish technology company SeenThis; the partnership enables streamed video advertising to be delivered into live-gaming environments for the first time. The groundbreaking […]
Wolff Olins hires Thomas Wilder, expanding its global creative leadership team
Wolff Olins, the global brand consultancy, has boosted its top creative team with a new global hire, based in LA, in a period of rapid growth for the business. Thomas […]
The Tommy Hilfiger Fall 2022 launch immerses audiences in brand explorations that bridge IRL and metaverse connectivity
Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces its return to New York Fashion Week for the first time in three years with an experiential runway event […]
UnitPlus, Vodeno and Aion join forces to make direct payments with ETF investments possible for the first time
Berlin startup, UnitPlus, launches the world’s first ETF investment product with a seamlessly integrated payment mechanism. In this time of record inflation, holding money in a checking, savings, or overnight […]
Acoustiic closes funding round for next generation therapeutic ultrasound
Acoustiic, Inc., a healthcare company at the forefront of next-generation therapeutic ultrasound systems, announced today closing a funding round and expanding its team and facilities to develop non-invasive, early treatment […]
Hawk strikes global partnership with Azerion’s proprietary SSP to bolster omni-channel capabilities
Hawk Platform, the fully multi-channel demand-side platform (DSP), today announced a global partnership with Azerion’s proprietary SSP, Improve Digital. The collaboration with the digital entertainment and media platform will enable marketers to […]
Playground xyz shines a light on the nuanced interplay between context, creativity and attention for advertisers in new study
Attention measurement and optimization provider Playground xyz has published a ground-breaking study on the relationship between context, ad creative and attention, as it continues to position itself at the forefront […]
Florina Zamfir (g7 WaveCrest): „We expect to see more often the case in which we do retail design for clients in the Nordic markets”
Romanian g7 Marketing, player in the Retail Marketing sector, announced the merger with WaveCrest Group, leading European shopper marketing & experiential agency, embarking on a journey to create the next-gen […]
Droga5 CCO Tim Gordon joins Zulu Alpha Kilo as a Partner & CCO at Its First International Office
After what agency founder and CCO Zak Mroueh describes as more than a year-long and “patient” search for the right person, Zulu Alpha Kilo announced Tim Gordon as its new […]