Category: Business
Analytic Partners report: Marketers who cut spend risk losing 15% revenue during recession
Analytic Partners, the leader in commercial mix analytics, has released its latest ROI Genome Intelligence Report, which shows the dangers of cutting marketing spend in a recession and the opportunities […]
IAS and Anzu Partner to Provide Media Quality Measurement for In-Game Advertising Environments
Integral Ad Science , a leader in digital media quality, announced a partnership with Anzu, an in-game advertising leader. This partnership enables global brands and agencies to effectively monitor the […]
Serviceplan Group achieves best end-of-year result in its history, ending fiscal year with turnover up 28%
In the financial year (2021/2022) ending June 2022, Serviceplan Group, Europe’s largest owner-managed agency group, achieved a fee turnover of 623 million euros – representing an increase of 28% from […]
DRUID joins forces with Infermedica to launch innovative symptom checker Virtual Assistant for private healthcare network Regina Maria – a one-of-a-kind tool in Romania
DRUID, a market leader in conversational AI solutions, has finalized a new conversational healthcare project with private medical network Regina Maria, with the help of specialized healthcare technology solution provider […]
KPMG in Romania advised Enterprise Investors in the successful sale of Noriel
KPMG in Romania’s Deal Advisory professionals advised Polish Enterprise Fund VII, a private equity fund managed by Enterprise Investors (EI) in the sale of 100% in Noriel Group, the #1 […]
US-based HTEC Group chooses Golin as its communication partner in Romania
Golin Romania started running, last month, an employer branding campaign for the Serbia-founded and U.S.-based technology consulting and development company, HTEC Group, after having successfully won a pitch in the […]
Analytic Partners Names Fleur Sohtz as Chief Marketing Officer, Charged with Driving Brand and Commercial Growth
Analytic Partners, the leader in commercial mix analytics, has expanded its senior leadership team with the appointment of Fleur Sohtz as Chief Marketing Officer. Sohtz joins Analytics Partners with 20 […]
Curious London reveals new ‘Originality needs Protecting’ Brand Identity for Beck Greener
Beck Greener, attorneys specialising in patents, trademarks and design, has worked with branding and communications agency Curious, to design and develop a fresh new website and user experience using intricate […]
Velimira Petrova takes over as the New Group Trading Director of dentsu Southeast Europe
Velimira Petrova has been appointed, starting August 1st, as the Group Trading Director of dentsu Southeast Europe to strengthen its position as the fastest growing international agency group in the […]
Mokka, the leading BNPL in CEE, appoints new regional Chief Executive Officer
Mokka, the leading Buy Now Pay Later (BNPL) service in Central and Eastern Europe, appoints Marius Costin as its CEO for CEE, overseeing growth and development of the company’s operations […]