Category: Business
Ogilvy Paris appointed Delphine Mazeau as its Director of Communications
Ogilvy Paris announced the arrival of Delphine Mazeau as its Director of Communications. Alongside the management team, led by Matthieu Elkaim and Emmanuel Ferry, presidents of Ogilvy Paris, Delphine Mazeau […]
WAX welcomes Maggie Sloane to its roster of editors
Post production company WAX announced that Maggie Sloane joins its roster of editors, further bolstering the company’s post production offering. Crediting her rapid career progression to incredible mentors and clients […]
Publicis Groupe acquires Profitero
Publicis Groupe announced it aquires Profitero, leading SaaS global ecommerce intelligence platform helping brands accelerate commerce sales and profitability. Profitero’s solutions provide actionable insights and product visibility to more than 4,000 […]
Cactus’ team: new members and promotions
Cactus, the creative agency known for its award-winning behavior change campaigns, has responded to its unprecedented growth over the last two years with multiple senior-level new hires and promotions. The […]
IAB Europe AdEx 2021: Double-digit digital advertising growth across all markets
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, unveiled digital advertising grew 30.5% in 2021 to €92bn. This exponential growth shows that the digital […]
TPS Engage, international campaign for Kayne West, Gap & Balenciaga – 8 countries, 11 cities
TPS Engage launched, last weekend, the campaign Gap Yeezy Engineered by Balenciaga, the new collection from Kanye West (Ye), via digital screens in 8 countries and 11 cities, including Bucharest. […]
8 Pencils for Denmark at D& AD Awards
Danish agencies had a total of 19 winning entries at this year’s D&AD Awards and scooped 8 Pencils, with &Co Copenhagen and The Unicorn bringing home 2 Pencils each. Denmark […]
European Women in VC publishes the inaugural analysis of gender diversity across European VC
The European venture capital scene experienced record-breaking growth in 2021, with over €100B invested in one single year in European startups. These investments created almost 100 unicorns in the region […]
Dot Inc. with Serviceplan Innovation reveal Dot Pad for visually impaired people
Dot Inc. continues to create innovative tech to improve the lives of blind and visually impaired communities worldwide with the Dot Pad, whose smart tactile graphics display makes images touchable. […]
Alfi research: Campaign performance and measurement, driving increased use of QR codes in DOOH advertising
New research from Alfi, an AI enterprise SaaS advertising platform, shows senior advertising executives are forecasting strong growth in the use of QR codes in Digital Out of Home (DOOH) […]