Category: Business
Vodafone leverages GumGum’s contextual intelligence platform to increase purchase intent around Samsung Galaxy Z Flip3
GumGum and Vodafone have announced a successful strategic partnership which has seen the multinational telecommunications company successfully leverage GumGum’s contextual intelligence platform, Verity, to increase purchase intent around the popular […]
APT changes its name to PROHUMAN APT and foresees a turnover of over EUR 70 mil in 2022
APT Group, top 3 in the Human Resources services market, with a history of over 25 years, with revenues of 64 mil Euro and almost 4000 employees in 2021 changes […]
SportingPedia: National football teams from England, France and Brazil, over €1BN market value
Football has become big business in recent decades, with players and coaches costing clubs hundreds of millions in transfer fees and wages each year. However, some countries produce exceptionally expensive […]
NTT DATA Centre in Sibiu, inaugurated during the opening ceremony of FITS
NTT DATA Romania inaugurated its new office in Sibiu on Friday, June 24th, in an artistic atmosphere, embracing its Japanese heritage. The event took place at the same time as […]
Hivestack appoints Benjamin Abbatiello as Global SVP of Publisher Solutions
Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company today announced the appointment of Benjamin Abbatiello as new Global SVP, Publisher Solutions. Previously, Abbatiello held […]
Teads partners with Lumen Research to offer attention measurement to clients globally
Lumen Research, the leader in attention measurement, has signed a deal with global media platform, Teads, to provide measurement and native creative testing tools to its clients worldwide. Lumen will […]
Brand Finance: Lego on top as big Danish brands bounce back as COVID recedes
Lego is most valuable and strongest Danish brand, valued at DKK 38.7 billion The iconic Danish toymaker Lego (brand value up 13% to DKK 38.7 billion) remains on top as […]
Playground xyz appoints new team members as it solidifies its position as a leader in the attention space
Attention-based ad tech vendor, Playground xyz, has appointed Jessica Teasdale and Ali Baker as it continues on its rapid growth trajectory, positioning itself at the forefront of the attention space […]
Digital solution PlanRadar is used on 1,000 construction sites in Romania
PlanRadar, the digital SaaS platform for field management of documentation, tasks and communication in construction and real estate projects, is used in over 1,000 construction sites in Romania, less than […]
Valtech recruits former Salesforce as VP Strategy and Innovation in EMEA
Valtech continues to enhance its Salesforce capabilities globally and it announced the addition of former Salesforce Chief Innovation Officer & Retail lead for Northern Europe, Nick Botter, as their new […]