Category: Business
DDB Europe wins C&A business across 18 markets
Retail fashion brand, C&A, has appointed DDB Europe as its lead strategic and creative agency across Europe, following a competitive pitch. DDB participated with agency resources from DDB Germany, DDB Amsterdam and adam&eveDDB. The international […]
Accenture study: 4 in 5 banks moving to cloud
Banks are reducing their decades-long reliance on legacy mainframe technology and planning to move a significant portion of their core business functions to the cloud to launch new products quickly […]
White Bullet’s piracy demonetizing programmes drastically reduce ad revenues to piracy websites across Europe, analysis finds
IP protection and cybersafety company White Bullet logged enormous reductions in programmatic advertising to illegal, ad-funded piracy websites across Europe during 2021, according to a new analysis of its demonetisation […]
Exit Bee hires Neil Stewart as Business Development Director as its client roster grows
Exit Bee, the leader in micro-moment advertising, has further strengthened its team with the appointment of Neil Stewart as Business Development Director. Neil is tasked with bringing new advertisers and […]
Zyxel appointed Kevin Drinkall as its EMEA Marketing Director
Zyxel Networks announced the appointment of Kevin Drinkall as its EMEA Marketing and GTM Strategy Director. The appointment comes as Zyxel Networks continues to expand in Europe, Middle East and […]
Nomad expands with the launch of Austin outpost
Award-winning creative editorial/VFX company Nomad is continuing its rapid growth with the opening of its new studio in Austin, Texas. The new space seeks to help Nomad develop a creative presence in […]
McCann PR was selected as communication agency for ING Bank România
ING Bank Romania announced it designated McCann PR as partner agency commissioned to handle its communication in the next few years, following the end of a selection process. The collaboration […]
Avon switches its media account in Romania to Initiative
Initiative România is the new media agency that, starting with May, handles strategy, research, planning and media buying offline for Avon Romania, one of the most known brands within the […]
June Communications renews the PR partnership with Fortech Investments, having a common objective of sustaining the development of Romanian start-ups
Following the collaboration that started in the summer of 2021, June Communications and Fortech Investments signed for the extension of the PR partnership, having as a common objective sustaining the […]
In-Game Ad Campaign From EMPIRE and Anzu Helps Babyface Ray’s ‘FACE’ Top The Charts
American independent record label EMPIRE partnered with the world’s most advanced in-game advertising platform Anzu.io to launch an exciting in-game ad campaign for the new album ‘FACE’ from Detroit-based Hip […]