Category: Business
New 7M Discovery to offer brands, agencies and broadcasters contextual TV data to inform marketing strategies
Broadcast data company 7th Minute makes available to brands, agencies and broadcasters a trial for the free preview of its TV insights platform 7M Discovery to experience first-hand the benefits […]
Cavai appoints Kate Lyons as VP, US East
Cavai, the leading conversational advertising cloud, has appointed Kate Lyons as VP, US East Coast. The appointment comes as Cavai’s international footprint expands rapidly, and it announces growing numbers of […]
NBCUniversal and HTC Join Anzu’s In-Game Advertising Mission along with Sony Innovation Fund and WPP
Anzu.io closes its latest funding round with $20M, adding one of the world’s leading media and entertainment companies NBCUniversal, and global consumer electronics and technology company HTC to its growing […]
Sonica Works launch in Romania – „line up” of senior concept thinkers solving briefs in 24 hours
Through the “Supersonica24” module, the team of the Sonica Works full-service advertising agency consisting of a senior “line up” solves new briefs in 24 hours, using effective creative methods such […]
VMLY&R enters Romanian advertising market
VMLY&R took over Fractal Communications, Romanian local agency part of WPP, and joins VMLY&R Commerce to offer brands a connected experience. Taking over the local agency by VMLY&R is part […]
My Telescope raises €2.5M to help measure and predict the effectiveness of marketing investments in real-time
Swedish market intelligence and search startup My Telescope has raised €2.5M in seed funding led by Vendep Capital and Trind VC to help marketers and brands measure and predict long-term trends in demand creation […]
Romanian Pi2PR opens an office in Bulgaria
With 14 years of activity on Romanian market, the independent communication agency Pi2 PR opened an office in Bulgaria, to answer the demand of its international clients to expand the […]
Vestinda crypto investment platform releases the Public Beta version and becomes available to early-stage investors
Vestinda, a marketplace dedicated to crypto investments, is launching a new iteration of its product, this time in Public Beta. The startup, which connects investors, traders, and brokers, has so […]
VNX launches as the first European regulated precious metals tokenization platform
VNX, the first European regulated platform for investment into tokenized precious metals, launches its platform for efficient management of precious metal transactions with digital tokens. The first tokenized precious metal […]
Lamar CEO Sean Reilly joins WOO board
Lamar Advertising President and Chief Executive Officer Sean Reilly joins the World Out of Home Organization board. Lamar’s operations span the US and Canada with over 350,000 displays. Reilly, a fourth-generation […]