Category: Business
Andreea Ghenoiu, appointed Creative Partner at Romanian Jam Session agency
Jam Session Agency promoted Andreea Ghenoiu to the position of Creative Partner, the first member of the company’s team to join the stock option plan created to reward key senior […]
Anzu and Comscore Announce Low Invalid Traffic Across Mobile In-Game Ad Campaigns
Nine months after Anzu, the world’s most advanced in-game advertising company, added Comscore’s leading digital campaign measurement to its reporting, the two companies have announced an average Invalid Traffic (IVT) […]
Adverty partners with Adsmovil to accelerate sales growth across Latin America
Adverty announced a new partnership with Adsmovil, Ad Tech company pioneer in innovation for digital advertising in Latin America, Europe and the U.S. Hispanic market, as it continues its expansion […]
Publicis Groupe announced ‘Work Your World’
Publicis Groupe announced ‘Work Your World’, a global employee-first experience unique to Marcel, which combines flexibility, opportunity and growth for all talent. Launching in January, with health and safety at the core, […]
Contextually targeted Ads drive 3.3x higher attention, proved by Lumen and Seedtag new research
Seedtag, the leader in contextual advertising in EMEA and LATAM, today released the report “The Power of Contextual in the Attention Economy”, a study conducted by Seedtag along with attention-measurement […]
impact.com appoints a raft of new Business Development Representatives as the technology company’s client roster grows by more than 50%
impact.com, the leading global partnership management platform, which supports over one million partnerships for more than 1,600 brands, has announced the appointment of a number of new Business Development Representatives […]
Dentsu appoints its first Chief Commercial Officer for Southeast Europe
dentsu, the global media and digital marketing communications company, announces the strategic senior appointment of Florian Skala to newly created role of Chief Commercial Officer to strengthen its growth and […]
Hawk Platform appoints Geoffrey Fossier as it plans new services and expansion across Europe
Hawk Platform (formerly known as TabMo) has expanded its senior team with the appointment of Geoffrey Fossier as VP, marketing and communications. The newly-created role reflects the company’s extended remit as […]
McKinsey acquires Materials Economics with a focus on sustainability
McKinsey & Company has acquired Material Economics, small consultancy focusing on sustainability. The acquisition of Material Economics is part of a continued commitment to sustainability with the ambition of making […]
Serviceplan Group strengthens the House of Communication Spain and Announces Gerardo Mariñas as CEO
The Munich-headquartered international Serviceplan Group, which includes the agencies Serviceplan and Alma Mediaplus, has announced the appointment of Gerardo Mariñas as CEO of the Serviceplan Spain Group/ House of Communication […]