Category: Tech
Aela Cotabita, Highlight PR Romania: We test and adopt new tech when suitable for our activities
Aela Cotabita, Managing Director of Romanian Highlight PR, is a tech passionate, always eager to explore the latest tools available and tells, in an interview for AdHugger, about adopting new […]
Romania: Reverse PET adds tech and rewards to recycling
An innovative app transforming recycling into an easy and rewarding activity, Reverse PET, was recently launched on Romanian market. The app makes available a modern and convenient solution to recycle […]
Digmi enters a new phase – making life easier for hairdressers
Digmi is set to shake up the hairdressing industry with a platform that saves time and boosts the customer experience. After years of development and working closely with hairdressers in […]
Dan Alexandru Barbu (Matteale Consulting): “Generative AI, will continue to advance, enhancing creative industries and content creation”
From automating repetitive tasks to improving decision-making processes, AI offers significant opportunities for efficiency and innovation. AdHugger sat down with Dan Alexandru Barbu, CEO Matteale Consulting Services, and had a […]
EU got itself an AI Act; US – only a set of safeguards
European Artificial Intelligence Act (AI Act) entered into force on August 1st. The declared purpose: ensure AI developed and used in the EU is trustworthy, with safeguards to protect people’s […]
Publicis Groupe to buy Influential
Publicis Groupe entered into a definitive agreement to acquire Influential, the world’s preeminent influencer marketing company and platform, authentically connecting brands to audiences by developing, deploying, and optimizing creator-driven digital […]
MikeWorldWide hired to amplify Neat’s brand presence in the UK
MikeWorldWide, a leading independent and integrated public relations agency, today announces its new partnership with Neat, the innovative Norwegian developer of smart, streamlined video communication devices designed to enhance and […]
Cadbury uses the power of AI to let the public star in 200 years of classic Cadbury advertising
Cadbury has today launched a new Gen-AI powered tool named ‘My Cadbury Era’ which places users in classic Cadbury posters to celebrate its 200 year heritage, with a new campaign […]
EIB Report: European tech leadership requires more innovation financing
Scale-up companies have expanded in Europe with the help of public organizations including the European Investment Bank (EIB) Group, but these businesses face persistent financing barriers that the EU can […]
Overwolf hires from Epic Games & Twitch to boost global brand partnerships team
Overwolf, a world-leading platform empowering brands and advertisers to reach over 100M+ monthly gamers, today announced the global expansion of its Brand Partnerships team. The newly appointed team members include […]