Category: Ads
Mitchum is “True to you”, breaking the norms of deodorant advertising
Mitchum breaks norms of deodorant advertising in their new campaign film titled ‘True to you’. Rather than displaying their product in overly polished high-key fashion, they embrace life’s most authentic […]
US petcare leader, Hartz, and Cutwater launched a heartfelt, social-forward campaign
Pet owners are reported to be more likely to reduce food, transportation, healthcare, housing, and even insurance before cutting down on pet-related expenses. Likewise, studies show furry friends can boost […]
Peech launches ‘Hawk Tuah In A Tube’ — to stop the spread of STIs from ‘spitting on that thang’
Peech, the sexual wellness brand known for its honest approach to intimacy, has launched acheeky campaign to promote its own brand of lubricant, ensuring you’ll never have to “spit onthat […]
Gjensidige is shedding light on mental health with impossible everyday objects
Gjensidige is continuing its focus on mental health and has expanded its award-winning Breathing space concept. In addition to several physical activities during this summer’s Palmesus Beach festival, Gjensidige has […]
IFC and Lemon Studios announce efforts to establish the first intellectual property rights fund in Mexico
To drive innovation and the growth of the media space in Mexico, IFC partners with Lemon Studios, Mexican film and television production studio, to assess the establishment of the first […]
On International Beer Day, Heineken focuses on good times
In 2024, Heineken created an emotive ad for International Beer Day, with an unexpected message: One can forget about beer and focus on having a good time together. “Want to […]
Harley-Davidson to Europe: “Answer the call”
Accenture Song orchestrated “Answer the Call” for Harley-Davidson, campaign that saw its debut on July 29 and runs in 17 European markets (UK, Eire, Germany, France, Italy, Spain, Portugal, Austria, […]
eToro runs the 1st AI-generated ad campaign powered by Lightricks
Trading and investing platform eToro has launched its first-ever advertising campaign produced almost entirely with AI. The campaign is currently live and will continue airing throughout all 16 days of […]
The Deadly Games: People in Need & VCCP Prague share the human conflicts taking place during Olympics
Czech NGO People in Need is launching a new campaign in partnership with VCCP Prague titled ‘The Deadly Games’, which highlights the atrocities taking place in countries where they operate […]
Amazon Business’ Smart Business Buying – new commercial with pirates
Amazon Business worked with leading independent creative agency, Joint, to bring to life a fantastical tale of pirates navigating the high seas with a little help from Smart Business Buying […]