Category: Ads
Samsung uses its new Fortnite skin as a tool against cyberbullying
The “Anti Bullying Skin” campaign encourages donation of the Glow skin to default players in Fortnite. Samsung in Brazil has just launched a new initiative in partnership with Fortnite to […]
Peugeot and BETC use piezoelectricity that recycles sound pollution to recharge the Peugeot e-208
Peugeot, along with agency BETC, designed the first billboard composed of thousands of acoustic sensors with piezoelectric properties, capable of charging electric vehicles using cities’ noise pollution. The device absorbs […]
German Supermarket PENNY encourages people to rediscover their inner child, with a Serviceplan campaign
This Christmas, PENNY and Serviceplan Campaign are inviting adults to revisit their childhood with a carefree film shot by director Stuart McIntyre to the soundtrack of Alphaville’s ‘Forever Young’. PENNY’s […]
NYF’s Advertising Awards Launches New Initiative: Mad For This Ad
New York Festivals International Advertising Awards launched Mad For This Ad, a new initiative to celebrate and reward great work before it’s even entered. Debbi Vandeven, Global Chief Creative Officer at […]
Sune Sorensen directs magical story about a boy and his dinosaur friend, in an unconventionally quirky spot
Director Sune Sorensen creates a TVC that depicts a slightly ironic but at the same time sweet “day-in-the-life-of” story about this unlikely friendship. The boy, NOAH, plays, jokes, and even […]
Zulu Alpha Kilo raises a glass (of lemonade) to independent agencies
Over the past few years, Toronto’s Zulu Alpha Kilo have created videos tackling a variety of well-known industry pain points, from spec work to the RFP process. Now, they’re taking […]
FCB Amsterdam join forces with the police to tackle teenage cybercrime
Holland’s national police force engaged FCB Amsterdam to help raise awareness about cybercrime and alert adolescents to the potential dangers of cyber-experimentation. The campaign, which reached more than 13 million […]
Parisians invited to punch through bus shelter posters and fight fashion stereotypes for Zalando’s “#FreeToBe” campaign
Have you ever had someone criticise your style with a sneering put-down, or had a much loved outfit or item of clothing invite a look of disapproval? Parisians who have […]
The Royal Canadian Legion asks online gamers globally to join the movement #PauseToRemember in honour of Remembrance Day
Building off of their Digital Poppy launch earlier in the month, the Royal Canadian Legion is launching a breakthrough campaign to recruit a new generation of supporters online. With the […]
FCB Hamburg makes Yamaha heard
Who doesn’t remember the frustrations and difficulties that teenage life brings for both young people and their parents? A deeply emotional and important stage in a family’s life and one […]