Category: Creativity
Photo by Aaron Sebastian on Unsplash
Adverty continues rapid expansion, appoints Anders Rössel as Chief Financial Officer
Leading in-game advertising platform, Adverty, has announced the appointment of Anders Rössel as Chief Financial Officer. Anders has been tasked to help manage the innovative technology company’s growth, following the […]
League of Legends Esports launched a campaign to introduce the new era of LoL Esports
London-based creative production company, Builders Club and Los Angeles-based video game developer, publisher, and esports tournament organizer Riot Games are launching a League of Legends Esports campaign to introduce the […]
Shutterstock released 2021 Creative Trends Report
Shutterstock released 2021 Creative Trends Report, a data-driven report predicts the 10 key graphic, photography, footage and music trends based on billions of customer searches that will define creativity and […]
Stefan Chiritescu, appointed Head of Strategy @McCann Bucharest
Starting January 2021, Stefan Chiritescu takes over the position of Head of Strategy at McCann Bucharest. With 20 years of experience in advertising, he is one of the most known […]
Media Fact Book update: Romanian media market, down 2,7% in 2020, 4% growth expected in 2021
Initiative Romania updated its Media Fact Book, estimating the Romanian media market decreased 2.7% in 2020, to Euro 467M and expects a comeback of 4% in 2021, to Euro 485M, […]
Cookie-less Consumer Data Comes to In-Game Advertising Through Partnership Between Anzu.io and Digiseg
Anzu.io announced a new partnership with Digiseg, the Copenhagen-based company building audience data for digital marketing. The partnership brings precise, cookie-free data to in-game advertisers, enhancing the value of their […]
EACA: 7 lessons for European Premium Brands looking to thrive during recession
A recently released study from EACA Knowledge Centre of Effie Europe winners reveals 7 salutary lessons on how marketing communications enable premium brands to thrive during a recession. Titled the […]
Rankin and musician Stefflon Don partner with Samsung in iconic photoshoot shot entirely on the new Galaxy S21 Ultra
Samsung Electronics Co. Ltd unveiled a gallery of content, shot entirely on the new Samsung Galaxy S21 Ultra, by renowned international photographer Rankin. The experience saw Samsung and Rankin collaborate […]
Serviceplan Group appoints Carole Giroud as Managing Director House of Communication in France
Serviceplan Group, Europe’s leading independent communication group, announces the appointment of Carole Giroud as the Managing Director of its French “House of Communication”. The “House of Communication” is the home […]
Barilla and Publicis Italy launch Playlist Timer on Spotify – kitchen timer to cook pasta in time, to the music
The secret to cooking pasta to perfection lies in the right cooking time. That’s why Barilla, in collaboration with Spotify, launches “Playlist Timer”: music collections whose duration corresponds to the cooking time of the […]