Category: Creativity
Photo by Aaron Sebastian on Unsplash
Cookie-less Consumer Data Comes to In-Game Advertising Through Partnership Between Anzu.io and Digiseg
Anzu.io announced a new partnership with Digiseg, the Copenhagen-based company building audience data for digital marketing. The partnership brings precise, cookie-free data to in-game advertisers, enhancing the value of their […]
EACA: 7 lessons for European Premium Brands looking to thrive during recession
A recently released study from EACA Knowledge Centre of Effie Europe winners reveals 7 salutary lessons on how marketing communications enable premium brands to thrive during a recession. Titled the […]
Rankin and musician Stefflon Don partner with Samsung in iconic photoshoot shot entirely on the new Galaxy S21 Ultra
Samsung Electronics Co. Ltd unveiled a gallery of content, shot entirely on the new Samsung Galaxy S21 Ultra, by renowned international photographer Rankin. The experience saw Samsung and Rankin collaborate […]
Serviceplan Group appoints Carole Giroud as Managing Director House of Communication in France
Serviceplan Group, Europe’s leading independent communication group, announces the appointment of Carole Giroud as the Managing Director of its French “House of Communication”. The “House of Communication” is the home […]
Barilla and Publicis Italy launch Playlist Timer on Spotify – kitchen timer to cook pasta in time, to the music
The secret to cooking pasta to perfection lies in the right cooking time. That’s why Barilla, in collaboration with Spotify, launches “Playlist Timer”: music collections whose duration corresponds to the cooking time of the […]
Creature and Model Maker to campaign for Beagle Street Life Insurance
Following its appointment at the end of 2020, Creature London has launched its first TV campaign for life insurance company, Beagle Street. The campaign, which went live on January 14 […]
Xandr strengthens partnership with global media company Schibsted
Xandr, AT&T’s advanced advertising company and Schibsted, a global digital media house have today announced they are building on their long-term partnership between the global media company and the open […]
LVLY Welcomes Award-Winning Editor Izzy Ehrlich
Content and creative studio LVLY, with offices in New York, Los Angeles and Tel Aviv, welcomes award-winning Canadian editor Izzy Ehrlich to their celebrated roster for representation in the United […]
Admix Expands Into US And EMEA With Major Hires from Google and Spotify
Admix, the fast growth London-based games monetisation company, has expanded its commercial team with two major hires in the US and EMEA. These two appointments are the first part of […]
Netherlands national trade association Outreach joins World Out of Home Organization
WOO has signed a new national association member, Outreach in the Netherlands. Outreach is chaired by Eric Kip who is also Managing Director of Exterion Media in the country. Outreach members include Albert […]