Category: Creativity
Photo by Aaron Sebastian on Unsplash
Adverty completes integration with US-based digital advertising technology platform Smaato
Adverty AB (publ) has completed the technical integration with US-based Smaato’s Digital Advertising Technology Platform, which gives publishers and app developers control over their monetization strategy when delivering ads to […]
Arcade-style experience for Estee Lauder’s new skincare serum
Estée Lauder introduces a one-of-a-kind online gaming experience to support the launch of new Advanced Night Repair Synchronized Multi-Recovery Complex. The ‘ANRcade’ features four interactive video games housed in a […]
Cavai bolsters marketing team with key hire from banking giant HSBC
Cavai announced the appointment of Karol Smith, who joins in a new role as global head of advertiser experiences. Karol was global digital marketing lead for 13 years at HSBC. […]
Nomad editing company adds award-winning international editor Rami D’Aguiar to roster
Nomad Editing Company is strengthening its already robust roster of creatives with the addition of award-winning international editor Rami D’Aguiar. Lauded for his work with iconic brands like Pepsi, Ubisoft, and […]
Crisis and FCB Inferno launch #HomeForAll campaign
Crisis has launched the latest instalment of #HomeForAll, the urgent campaign created by the charity and newly appointed creative agency FCB Inferno, to drive the end of homelessness in Britain. […]
D&AD announces Virtual Awards Ceremony
D&AD today announced plans for a virtual ceremony that will celebrate the 2020 D&AD Pencil winners. Taking place on 10 September at 6pm BST and designed by Studio Dumbar, the […]
Integral Ad Science and Channel Factory announce Channel Science, 1st combined YouTube product for Brand Safety and Campaign Optimization
Integral Ad Science (IAS) and Channel Factory today announced the launch of Channel Science, an industry-leading partnership that gives advertisers the opportunity to leverage both companies’ technologies through a single […]
Farmdrop launches rave-influenced ‘Food Euphoria’ campaign across TV, Radio and online with creative agency Hell Yeah!
Online grocery platform Farmdrop has launched a nationwide brand campaign as it looks to expand from London and the South East to other areas across the UK. The campaign, by […]
Adverty enters into agreement and completes integration with SuperAwesome to enable kid-safe advertising
Adverty AB (publ) has signed an agreement with the leading kidtech platform SuperAwesome, to allow compliant, kid-safe ads to be displayed in relevant mobile games using Adverty’s in-game ad technology. […]
New Design Studio So Far So Good Rebrands Plastic Free Fridays For Pivotal Plastic Reduction Campaign
New digital-first design studio So Far So Good (SF/SG) has unveiled its debut campaign with a radical brand redesign and social media campaign assets for grassroots movement Plastic Free Fridays. […]