Category: Creativity
Photo by Aaron Sebastian on Unsplash
Highlight Agency: We over-deliver, but never over-promise
AdHugger sat down with Alex Petrea, Chief Operating Officer Highlight Agency, and Andreea Dobranici, Creative Director Highlight Agency, and talked about the secrets of the BTL advertising, what it means […]
Åkestam Holst creates fictional Italian folklore to sell Swedish Cinnamon Buns.
In Sweden, Cinnamon Bun Day is a thing – as the country widely celebrates this beloved pastry on October 4th. To secure both buzz and sales, Sweden’s largest convenience store […]
EU backing secures millions for Danish creative and cultural businesses.
Danish businesses in the design, game development, IT development, music, filmmaking, or the art sectors can now get easier access to capital and at a lower interest rate. This is […]
The One Show and Cutwater kick off 2025 Call For Entries with creative-first campaign
In celebration of the global creative community, nonprofit organization The One Club for Creativity has teamed together with creative and media agency Cutwater to launch an integrated campaign for The […]
Accenture Song unveils what’s in it for recruits in latest British Army “You Belong Here” campaign
Accenture Song and Capita launched together the latest suite of recruitment films for the British Army that will integrate into the You Belong Here campaign, lifting the lid on the […]
AI Assistant joins Epica Awards to assist the jury
The Epica Awards, the only global creative competition judged by journalists, is introducing a new AI-powered tool to assist its 2024 jury. This development follows last year’s exploration of AI’s […]
Marriott International has launched its first bespoke EMEA campaign for Marriott Bonvoy
Marriott International has launched its first bespoke EMEA campaign to showcase Marriott Bonvoy’s 30+ hotel brand portfolio across 10,000 destinations. This includes the three portfolio brands selected, Marriott Hotels & […]
Raiffeisen Bank Romania to endorse #TheAlternativeSchool & Young Lions Digital
For all creatives aspiring to global achievements and a unique study and competition experience at Cannes Lions, the world’s most influential creativity festival, #TheAlternativeSchool, along with Raiffeisen Bank Romania, the […]
IKEA transforms windows into ads with new roller blinds campaign
At IKEA, creativity and functionality go hand in hand, a fact that is clearly demonstrated in their recent campaign. This time, IKEA has transformed simple roller blinds into a unique […]
AME Awards Announces 2024 Winners
New York, NY – September 19, 2024: New York Festivals AME Awards®, celebrating effectiveness world-wide since 1994, announced the winners of the 2024 competition. This year’s winners were selected by […]