Category: Creativity
Photo by Aaron Sebastian on Unsplash
Harley-Davidson to Europe: “Answer the call”
Accenture Song orchestrated “Answer the Call” for Harley-Davidson, campaign that saw its debut on July 29 and runs in 17 European markets (UK, Eire, Germany, France, Italy, Spain, Portugal, Austria, […]
eToro runs the 1st AI-generated ad campaign powered by Lightricks
Trading and investing platform eToro has launched its first-ever advertising campaign produced almost entirely with AI. The campaign is currently live and will continue airing throughout all 16 days of […]
The Deadly Games: People in Need & VCCP Prague share the human conflicts taking place during Olympics
Czech NGO People in Need is launching a new campaign in partnership with VCCP Prague titled ‘The Deadly Games’, which highlights the atrocities taking place in countries where they operate […]
Razvan Matasel takes over as Chief Strategy Officer @Publicis Romania
Răzvan Matasel took over as Chief Strategy Officer at Publicis Romania, a press release issued by the advertising group informs.
EU got itself an AI Act; US – only a set of safeguards
European Artificial Intelligence Act (AI Act) entered into force on August 1st. The declared purpose: ensure AI developed and used in the EU is trustworthy, with safeguards to protect people’s […]
Jameson & Highlight Group brought the Irish spirit to Electric Castle 2024
Thousands of festival-goers have (re)discovered the world of Jameson and lived an unforgettable experience with friends at the corner with Irish spirit created by the Highlight Group at Electric Castle […]
Saatchi & Saatchi appoints Ruth Bates as first Chief Data Officer
Saatchi & Saatchi announced the appointment of Ruth Bates as Chief Data Officer, a newly created role in the agency’s senior leadership team. Ruth Bates, previously Head of Data Arts […]
Absolut returns as headliner at UNTOLD 2024
Absolut, the leading imported premium vodka brand, brings unique mixes and a multifaceted world of energy and fun to UNTOLD 2024. From August 8 to 11, 2024, Absolut will create […]
NYF Advertising Awards: Jung von Matt AG – Agency of the Year, McCann Worldgroup – Agency Network of the Year, and IPG – Holding Company of the Year
New York Festivals Advertising Awards announced the special Industry Awards for the 2024 competition. New York Festivals Advertising Awards special Industry Awards honor those companies whose multi-award-winning campaigns demonstrate innovation […]
Amazon Business’ Smart Business Buying – new commercial with pirates
Amazon Business worked with leading independent creative agency, Joint, to bring to life a fantastical tale of pirates navigating the high seas with a little help from Smart Business Buying […]