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NEXXT AI Summit 2026: From Experiment to Business Value

Interbrand´s Best Global Brands 2026 – increased in brand value compared to 2025

Caroline Jaramillo, appointed Head of Fuse Colombia

Żabka Group delivers continued growth in 9M 2026, surpassing 13,000 stores and further improving profitability

From Price to Value: Secom® and Sonica Works Bring the Differentiating Criteria to the Forefront with the New “Secom® Standard” Platform

Bucharest hosts conference on Artificial Intelligence regulation and its impact on the economy

You know how many people enter your stores, but SIT-Mobil shows you how many walk past

„The Good Alpine Life” starts at 1.400 meters, a story by Sonica

IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport

The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Category: Creativity

Photo by Aaron Sebastian on Unsplash

BDR Associates supports the development of the comm market in Moldova

BDR Associates-Communication Group obtains, for the 10th year in a row, the consultancy and assistance in strategic communication contract for the EU Delegation in the Republic of Moldova, thus reconfirming […]

November 11, 2016November 12, 2016 Cristina Blanaru Business, Creativity

Ben Cocks’ ‘One Sweet World’ Champions Hope Over Hate

  Adelphoi Music and Ben Cocks create compelling new anthem featured by Ben and Jerry’s to be released on iTunes, Spotify and major music services. Adelphoi Music has teamed up […]

November 8, 2016 Cristina Blanaru Ads, Creativity

Toyota Motor Europe appoints The&Partnership to consolidate its creative, content, digital planning and media buying business

Toyota Motor Europe has appointed The&Partnership to consolidate its creative, digital, content and media planning and buying business. The&Partnership will set up a bespoke, integrated network of dedicated hubs for Toyota, supporting Toyota’s transition towards […]

November 8, 2016 Cristina Blanaru Business, Creativity

WineWay, new market concept launched by Foodwise for Halewood on Romanian market

Romanian Foodwise Marketing, creative hub specialized in developing projects for food&beverages industry, launched on the local market a new concept, for Halewood Wines&Spirits. The project was developed on behalf of the […]

November 8, 2016 Cristina Blanaru Branding, Creativity

New Argos Christmas campaign, pumped by brightly colored Yetis

Argos has turned to speed, adrenaline and excitement for its 2016 Christmas advertising campaign, following last year’s extreme snowboarding ‘Just Can’t Wait for Christmas’ spot. Created by CHI&Partners and directed […]

November 7, 2016November 8, 2016 Cristina Blanaru Ads, Creativity

Bagged internet in a new Romanian campaign from Lay’s and Vodafone

Lay’s launched in Romania a new campaign, in partnership with Vodafone, offering consumers “bagged internet”, which means the opportunity to obtain online access by consuming the potato chips.. According to Alina […]

November 6, 2016 Cristina Blanaru Ads, Business, Creativity

McCann Bucharest and Go Mono for Radio 21 – Gold, Silver and Bronze at LIA Awards 

The 31st LIA judging was held at the Encore at Wynn Hotel in Las Vegas, convening over a ten-day period. The Juries, led by their respective Jury Presidents, viewed and […]

November 6, 2016November 6, 2016 Cristina Blanaru Ads, Creativity, Festivals & Awards

Warc’s Consensus Ad Forecast: Global advertising spend growth to slow next year

The latest Consensus Ad Forecast from Warc, the marketing intelligence service, indicates that global advertising spend will rise by 4.5% during 2016 as a whole, before the growth rate slows […]

November 3, 2016November 12, 2016 Cristina Blanaru Business, Creativity, Marketing, Studies

Zenith forecasts 75% of internet use will be mobile in 2017

Mobile devices will account for 75% of global internet use next year, according to Zenith’s new Mobile Advertising Forecasts. The mobile proportion of internet use has increased rapidly, from 40% […]

October 31, 2016November 6, 2016 Cristina Blanaru Consumption Habits, Creativity, Digital & Media, Marketing, Media, Mobile, Studies

McCann Lima and Save The Children combat teenage pregnancy with Math and language exercises

In Peru, 15 out of 100 girls under the age of 18 become mothers, or are currently pregnant, according to UNFPA, The United Nations Fund for Populations. For the country […]

October 28, 2016October 28, 2016 Cristina Blanaru Creativity, CSR

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