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NEXXT AI Summit 2026: From Experiment to Business Value

Interbrand´s Best Global Brands 2026 – increased in brand value compared to 2025

Caroline Jaramillo, appointed Head of Fuse Colombia

Żabka Group delivers continued growth in 9M 2026, surpassing 13,000 stores and further improving profitability

From Price to Value: Secom® and Sonica Works Bring the Differentiating Criteria to the Forefront with the New “Secom® Standard” Platform

Bucharest hosts conference on Artificial Intelligence regulation and its impact on the economy

You know how many people enter your stores, but SIT-Mobil shows you how many walk past

„The Good Alpine Life” starts at 1.400 meters, a story by Sonica

IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport

The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Category: Creativity

Photo by Aaron Sebastian on Unsplash

 Fresh bread smell, used to promote Lidl’s bakery in Bucharest’s subway

Between April 4th – May 4th, Initiative Romania, with help from experiential marketing company Motion Vision Communication (MV.com), invaded Bucharest’s Mihai Bravu subway station with fresh bread smell in order to promote Lidl’s bakery. […]

May 10, 2016May 22, 2016 Cristina Blanaru Creativity, Media, OOH / DOOH

New York Festivals Opens Registration for “You…Be the Judge!” contest

New York Festivals International Advertising Awards  invites advertising creatives to judge the World’s Best Advertising competition. Registration is now open for the third annual You…Be the Judge! contest. Entrants are invited […]

May 10, 2016June 4, 2016 Cristina Blanaru Creativity, Festivals & Awards

Art Directors Club reinvents ADC Young Guns program

The Art Directors Club, one of the world’s first non-profit organizations to champion commercial creativity and the artists who create it, today announced a significant reinvention of its international ADC […]

May 8, 2016 Cristina Blanaru Creativity, Education, Marketing

Alexandra Bombita and Maria Guseth are representing Romania at Cannes Young Lions Design

Alexandra Bombita & Maria Guseth (aka Dorothy’s Slippers) qualified in the Young Lions Design competition at Cannes Lions after winning the spot in a national competition at The Alternative School. […]

May 6, 2016June 4, 2016 Cristina Blanaru Education, Festivals & Awards, People

New York Festivals International Advertising Awards announced the 2016 finalists

New York Festivals International Advertising Awards  announced the 2016 Finalists for the following competitions: Activation & Engagement, Avant-Garde/Innovative, Branded Content/Branded Entertainment, Creative Marketing Effectiveness, Design, Digital, Direct & Collateral, Film […]

May 6, 2016May 11, 2016 Cristina Blanaru Creativity, Festivals & Awards

B-Reel London casts Robert Lewandowski in the latest UK brand campaign for Nike

  In the run-up to a busy summer of European football, B-Reel London has created the latest integrated campaign as part of the Nike’s global football platform “Spark Brilliance”. Featuring […]

May 6, 2016 Cristina Blanaru Ads, Creativity

ITV creates feature length commercial to mark Queen’s 90th birthday

To mark the Queen’s birthday, ITV has announced it has developed and created a unique feature-length commercial which will air in The Queen’s 90th Birthday Celebration program, hosted by Ant […]

May 6, 2016 Cristina Blanaru Creativity, Events, Media

Dominic Grainger is the new EACA elected president

Dominic Grainger, CEO of GroupM EMEA, was elected President of EACA (The European Association of Communications Agencies) for a two year term. During his mandate, he plans to plans two key focus […]

May 6, 2016April 12, 2017 Cristina Blanaru Business, Creativity, Marketing, People

RSF launched “Great year for censorship” campaign

Right before World Press Freedom Day on May 3rd, Reporters Without Borders (RSF) launched “Great year for censorship”, an ironic campaign about 12 heads of state who will be throwing parties […]

May 4, 2016June 4, 2016 Cristina Blanaru Comm & Politics, Creativity

LIA announces Chris West as 2016 Verbal Identity Jury President

The London International Awards is delighted to announce the first stand-alone jury recognizing the importance of verbal branding. The “Verbal Identity” jury at the 2016 LIA will focus on the assets […]

May 4, 2016 Cristina Blanaru Branding, Creativity, Festivals & Awards

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