Category: Creativity
Photo by Aaron Sebastian on Unsplash
Saatchi & Saatchi Fallon Tokyo created “Wink & Smile” for Godiva, using facial recognition tech
Before the clicking and tapping of social media messaging, perhaps the oldest and most personal way people communicated was through the expression on one’s face while standing in front of […]
Mila Kunis to make history with Jim Beam
Jim Beam starts selected Mila Kunis to be the face of the brand in company’s first global campaign. Mila Kunis joins Jim Beam family as a global partner and spokesperson […]
Analysis: Volksbank, Romanian Commercial Bank and Bancpost – the banks with highest advertising volumes in 2013
Volksbank, Romanian Commercial Bank and Bancpost are the banking institution with the highest volumes invested in advertising in 2013, according to an analysis made by MediaTrust. During 2013, Volksbank ranked […]
Jazz comes with 2 new executions in “When it matters to you” campaign for Provident
Romanian independent agency Jazz continued “When it matters to you” campaign for Provident with 2 new executions. The change we made last year in Provident’s communication makes us always ask […]
GMP Advertising to handle brand strategy and creative duties for Volkswagen in Romania
GMP Advertising was appointed to handle the brand strategy and creative duties for Volskwagen in Romania, following winning a pitch organized by Porsche Romania in the end of 2013. For […]
Cannes Lions 2014: New Product Design competition and overhaul for Cyber Lions
Cannes Lions launches a new competition, Product Design Lions, and overhauls Cyber Lions for its 2014 edition, scheduled to take place on June 15-21 in cannes, France.The entries for the […]
Smark KnowHow events’ calendar for 2014
From March to November 2014, 6 conferences and workshops will be organized as part of SMARK KnowHow, covering the most important preoccupation of marketing, communication, research and production professionals. The […]
Gemius study: CEE most popular display ads versus click
In Poland, Slovakia and Bulgaria, online campaigns are the most often clicked while in Poland, ad formats, other than the regular banner, are more widespread, according to a Gemius report […]
IAA Excellence Awards, on February 25th, at Romanian Atheneum
IAA Romania will organize the 6th edition of IAA Excellence Awards on February 25th, at Romanian Atheneum. The event celebrates those that, through their achievements, substantially contributed to raising the […]
Cannes Lions 2014: Inaugural jury for Lions Health
Lions Health, global festival and awards celebrating creativity in healthcare marketing and communications, to be held in the Palais des Festivals in Cannes on June 13-14, announced its inaugural jury […]