Category: Creativity
Photo by Aaron Sebastian on Unsplash
Alexander Schill and Warren Brown will head Direct and Promo&Activation Jury at Cannes Lions 2011
Alexander Schill, Global Chief Creative Officer and Partner of Serviceplan Group (Germany), and Warren Brown, Creative Founder of BMF (Australia) will head Direct and Promo&Activation Jury at Cannes Lions 2011. […]
IAA’s European Chapters oppose EU’s idea of plain packaging for smokes
International Advertising Association’s 20 European Chapter oppose EU’s idea of introducing plain or generic packaging for smokes. According to a letter submitted to European Union during a public consultation,iaaexplains that […]
McDonald’s changed DDB with TBWA in Romania
McDonald’s Romania announced TBWA Bucharest will manage its creative account in Romania, following a recent pitch. The pitch for the Romanian creative account was organized by McDonald’s in October, when […]
eMarketer: Real-time bidding for online ads will continue in 2011
According to eMarketer, real-time bidding on the display ad market will continue to gain share in 2011 and become an increasingly significant force for advertisers, publishers and ad networks.
Over 30M Americans would rather buy brands advertised in Social Media
Over 30M Americans consider advertising a fair price to pay for using social media sites ad features and actually think to buy brands that advertise on social media. This finding […]
Communication Director launches an Online Communication Course
Communication Director magazine and the Quadriga University of Applied Sciences in Berlin have launched an Online Communications Course, which will take place exclusively online, from January 13th to March 2nd. […]
Romania enters the Eurobest race with 30 entries
Romania is present in this year’s Eurobest festival with 30 entries, while the competition registered a total of 4,339 entries from 37 countries in 13 categories, with an increase of […]
The Secret Service signs a campaign for Hertz Lease
The Secret Service signs the strategy, creation and media for a campaign for Hertz Lease, to help the client be more visible on the Romanian market. The creative idea of […]
Vodka preseted as a health remedy angers Russian authorities
The ads presenting vodka as a remedy to improve health angered the Russian authorities, with The Federal Antimonopoly Service for the Samara region taking action against the company that authorized […]