Category: Consumption Habits
How will the new shopping behaviour look like we find out at Shopgrade 3
13 speakers, 4 panels. A full day dedicated to retail marketing, on June 3rd 2021, at the Herăstrău Complex, the Diplomat hall, where the 3rd edition of Shopgrade will take […]
UNCTAD report: Global e-commerce – up to $27.7trillion, Covid-19 boosts online retail sales
The dramatic rise in e-commerce amid movement restrictions induced by COVID 19 increased online retail sales’ share of total retail sales from 16% to 19% in 2020, according to estimates […]
Adverty and InMobi launch in-game advertising for global brands and agencies
Adverty AB (publ), the leading in-game platform for advertisers, agencies and game developers, and InMobi, the world’s leading independent marketing cloud, today announced the official launch of in-game advertising on […]
Mastercard Unveils New Carbon Calculator Tool for Banks
New research on sustainability, commissioned by Mastercard, reveals a marked increase in consumer passion for the environment as a result of COVID-19. Over two fifths of Europeans surveyed (48%) consider reducing […]
One-third of parents believe traditional education is not preparing children enough for life
Given the situation of the Romanian education system, from the small budgets allocated over the years, to the high dropout rates, all amplified by the context of the pandemic, it […]
KMPG: COVID-19 is changing consumer behavior worldwide; business needs to adapt rapidly
COVID-19 is having a lasting, worldwide impact on consumer needs, preferences and behaviors, according to a new report from KPMG International, “Responding to consumer trends in the new reality.” The […]
Blue Venn study: UK Marketers – unprepared for the disruption caused as consumer shopping behavior is upended
Seismic shifts in consumer shopping behavior are happening in the run up to the festive period, according to new research from BlueVenn. 45% of British consumers say they will dramatically […]
Study: Romanians are afraid of data theft and feel they don’t control their money when making online and mobile payments
A recent study conducted by Reveal Marketing Research unveils the main barriers that prevent people from making online payments or using mobile banking applications for banking transactions. Although cash payments […]
Recycling behavior of Romanians: Retirees say they are most concerned about selective waste collection, compared to young people
“The high percentage of pensioners who show greater care for the environment can be explained by their tendency to reuse the materials, precisely to avoid waste. They are much more […]
Study: 63% of British Muslims feel supermarkets have outdated and lazy campaigns related to Ramadan and halal produce
Mud orange, the award-winning creative agency helping brands to connect with diverse audiences, launched the findings from its first m.economy research on food and drink. The never previously explored insights […]