Category: Marketing
Publicis Groupe aquired Mars United Commerce
Publicis Groupe announced the acquisition of Mars United Commerce, the world’s largest independent commerce marketing company. With over 1,000 employees based in 14 hubs worldwide, Mars helps marketeers make their […]
Romania: Reverse PET adds tech and rewards to recycling
An innovative app transforming recycling into an easy and rewarding activity, Reverse PET, was recently launched on Romanian market. The app makes available a modern and convenient solution to recycle […]
John Legend for Mont Blanc Legend by Fred & Farid New York
Montblanc announces the launch of its latest campaign, “John Legend for Mont Blanc Legend,” featuring the multi-talented musician, producer, and entrepreneur John Legend. Developed by the creative agency Fred & […]
Moldova Business Week 2024: Catalyzing Growth Across Key Economic Sectors
Moldova’s premier economic forum, Moldova Business Week 2024 (MBW 2024), is set to return with a dynamic new agenda, offering unparalleled opportunities for international investors and businesses seeking to engage with one […]
Gjensidige is shedding light on mental health with impossible everyday objects
Gjensidige is continuing its focus on mental health and has expanded its award-winning Breathing space concept. In addition to several physical activities during this summer’s Palmesus Beach festival, Gjensidige has […]
OMD UK appointed Clare Peters as Chief Strategy & Effectiveness Officer
Omnicom Media Group (OMG) agency OMD UK appoints Clare Peters, formerly Head of Client and Comms Strategy at Channel 4, as Chief Strategy & Effectiveness Officer, with immediate effect following […]
Ascential (Cannes Lions parent) to acquire Effie
Effie, global benchmark in marketing effectiveness, will join Ascential’s LIONS Division to amplify the offer for Marketing and Creative Industries. Ascential entered into an agreement to acquire the commercial assets […]
RAPP Wins B&Q’s Loyalty and CRM Accounts in Major Strategic Partnership
RAPP, a global, next-gen precision marketing agency, has been appointed by B&Q, the UK’s largest home improvement retailer, to accelerate their customer-centric transformation. Tasked with an unwavering focus on customers, RAPP […]
Korean Food Company Samyang Celebrates the Lifting of Spicy Noodles Ban in Denmark with Ferry Extravaganza
Noodles were too spicy for the Danish government – but have now been allowed In a spicy celebration of cultural appreciation and consumer choice, Korean food company and TikTok sensation […]
Bader Rutter names David Jordan as CEO
Bader Rutter announced David Jordan as its new chief executive officer. Jordan becomes the fourth CEO in the employee-owned agency’s 50-year history succeeding Jeff Young, who will remain chairman of […]