Category: Marketing
Media Fact Book 2024, Initiative: Romanian media market to reach a record value – 762M euro – by the end of 2024
Romanian media market had a stable upward trend in 2023, reaching an estimated net value of 701M euro, up +6.5% compared to 2022, due to favorable economic factors. Initiative Romania’s […]
Romanian White Image, certified in email deliverability
White Image, Romanian specialist in business process automation and optimization solutions, received certification in email deliverability (Deliverability Fundamentals Certificate) from emailExpert.com, independent international association in email marketing. In 2024, White […]
Jameson Fosters Friendships at Electric Castle 2024
This year, Jameson brings the Irish spirit to Bonțida once again, continuing the tradition of creating memorable experiences in the heart of the festival, alongside friends. Jameson will build the […]
Heidi Chocolat launched Mozart Koogles in Romania
Heidi Chololat, chocolate manufacturing company, celebrated this spring 1 year since launching Mozart Koogles brand on the Romanian market. Mozart Koogles pralines come in 5 assortments: Famous Nougat, Tender Orange, […]
WOO Global Congress Hong Kong – Top Huawei executive Jas Cai on how OOH media can enhance the consumer’s mindset
Jas Cai, Media Director, Chief Expert of Huawei Consumer Business Group (CBG) MKT Procurement, will discuss how OOH media enhance the consumer’s mind-set. Jas has over 18 years’ experience in […]
Prostate Cancer UK and VCCP launch campaign to boost early diagnosis
1 in 8 men will get prostate cancer, and for Black men their risk is double. But the earlier you find prostate cancer, the easier it is to treat, and […]
Interbrand promotes Emma Ellis to President, London
Interbrand, the world’s leading brand consultancy, has today announced the promotion of Emma Ellis to President, Interbrand London. She will report to Interbrand’s Global CEO Gonzalo Brujó. Emma was previously […]
Lowe Group appoints Catalin Florea as Strategy & Innovation Director
Romanian Lowe Group appointed Catalin Florea as Strategy & Innovation Director. In his new role, Cătălin will work with the management teams of the group’s agencies to identify strategic priorities […]
Finland’s top online stores recognized in eCom Awards gala
The eCom Summit & Awards, organized by Digital Commerce Finland, was held in Helsinki on 15 May. In the award gala, Dermoshop, known by its brand name Dermosil, received the […]
Nannette LaFond-Dufour joins Publicis Groupe as Chief Impact Officer
Publicis Groupe announced the appointment of Nannette LaFond-Dufour as Chief Impact Officer. In this newly created global role, Nannette will be responsible for driving immediate impact across the Groupe’s long-term […]