Category: Marketing
Diana Mihai, appointed Marketing, Communication and Brand Experience director ING Bank Romania
Diana Mihai joins ING Bank Romania as Marketing, Communication and Brand Experience director, starting June 17th 2024. Diana has 15 years of experience in the field, on local, regional and […]
By 2030, 69% of decisions during customer interactions will be made by smart technologies.
Marketing Insiders Group brings to the forefront challenges and solutions of the European customer experience industry in the age of robots – at the 19th “Customer Care Conference & Expo” edition, […]
Berlin Commercial and Conero Film + ADV Join Forces to Inspire European Creativity
Berlin Commercial and Conero Film + ADV (CFA) are proud to announce their partnership, a milestone for European filmmaking. Berlin Commercial, in its urban dynamism and innovation, complements Conero Film […]
MoneyGram appoints new brand, creative and media Agencies of Record
MoneyGram, leading global fintech company, is continuing its brand evolution by appointing 4 award-winning Agencies of record. Following an extensive agency review process, MoneyGram has selected Prophet (brand strategy), Cutwater […]
Techsylvania prepares for 2024 edition
Techsylvania, Romanian tech conference, is gearing up for 2024 edition. The lineup of speakers includes: These industry leaders will share their insights, experiences, and visions for the future, offering attendees […]
Brand audit and repositioning for the agency Mediascope, created by Cristiana Belodan
After nearly 20 years of operating on the Romanian and international advertising market, Mediascope launched in November 2023 a brand & business perception analysis process, carried out with Cristiana Belodan. […]
GMP Academy launches classes to shape a new generation of Romanian communication professionals
Romanian communication agency GMP&U launched the educational division GMP Academy, targeting those wanting to deepen their knowledge in communication. GMP Academy mission is to offer more then just an educational […]
Serviceplan Innovation creates campaign to visualize consequences of space pollution
A ‘Space Trash Signs’ campaign has been created by Serviceplan Innovation together with design studio Moby Digg, visual artist Frank Gräfe, sound designer Jürgen Branz, and CGI artists Non Zero. […]
Vienna, promoted by micro dosing by Vienna Tourist Board and Jung Von Matt
Vienna Tourist Board has created a novel way to prepare visitors for the full experience of the city, namely microdose vienna – profoundly introspective product innovation playing on the fashionable practice of microdosing, offering […]
United Media Services study: 40% of Romanians* use AI applications at least weekly
Romanians generally have a positive perception of artificial intelligence, it being mainly associated with the notions of robots, technology, future and innovation; the few negative aspects are related to unemployment, […]