Category: Marketing
Legendary Romanian actor – the face of Caraiman, a Bergenbier beer
Caraiman, the new brand in the Bergenbier S.A. portfolio, part of the Molson Coors Beverage Company group, announces an image partnership with the legendary Romanian actor Florin Piersic. In his […]
Building beyond the bricks: The LEGO Group launches its first full set of design elements to evolve its brand identity
The LEGO Group is evolving its brand identity to build a more consistent design experience for its audience. Beyond its iconic logo it has created a new set of design […]
Campbell Canada is putting the AI in pAIntings
Campbell Company of Canada is putting the AI in pAIntings with its latest marketing campaign aimed to help modernize its iconic red and white condensed soup can. The soup brand […]
Vestiaire Collective – new global ad campaign To grow U.S. brand awareness
Vestiaire Collective, the world’s leading global platform for pre-loved luxury fashion, is launching its latest ad campaign as part of its expansion strategy in the United States, where interest in […]
Aerit, foodora and Tele2 takeoff with historic drone delivery partnership
Aerit announced a partnership with foodora and Tele2 to accelerate the adoption of drone delivery across Europe. Starting in May, as a first step, residents of Värmdö Kommun will be […]
McDonald’s has HugBins in Romania
Premier Restaurants Romania, which operates McDonald’s restaurants in the country, launched a new eco and sustainability initiative in order to educate and encourage clients to recicle the used packaging. HugBins […]
Anzu appoints ad industry veteran Jeremy Tauber as VP of US Sales
Anzu, the most advanced intrinsic in-game advertising solution, has announced the appointment of Jeremy Tauber as VP of Sales for the US. Tauber joins Anzu from IAS, where he has […]
15 under 15: A project that invites companies to invest in Romania’s most important resource, its children
Smartree, strategic HR partner for companies in Romania, launches together with Teach for Romania, 15 under 15: a special magazine edition in which the stories of 15 children under 15 […]
Biz Innovation Forum by Romanian Biz Magazine to take place in Bucharest on March 15
Romanian Biz Magazine hosts, on March 15th, at InterContinental Athénée Palace Bucharest, Biz Innovation Forum, an event dedicated to innovation in business that concentrates in just a day ways to […]
Domino’s and VCCP incite UK consumers to “Feast like a Don”
Domino’s, the UK pizza delivery company, and strategic creative agency VCCP London launched new TV spots inviting people to ‘Feast like a Don’ and indulge in an Italian-inspired comfort food […]