Category: Marketing
WOO’s 2024 Global Expenditure survey: OOH hits $41.9BN, 5.2% of global adex, $45.3BN forecasted for 2024
The 2024 WOO Expenditure survey captures expenditure globally for OOH across 2023, forecasts OOH expenditure for 2024 and is based on a questionnaire filled in by WOO members and OOH […]
Samsung and BBH Singapore release global launch campaign for new Galaxy Watch Ultra
Samsung has launched a global campaign by BBH Singapore, to introduce the new Galaxy Watch Ultra, their first watch for extreme performance, powered by Galaxy AI. The 30-second TV and […]
Award-winning creative team Elliot Lee and Rory Peyton Jones join Saatchi & Saatchi
Saatchi & Saatchi has bolstered its creative department, led by CCO Franki Goodwin, with the appointment of award-winning creative and directing duo Elliot Lee and Rory Peyton Jones. Lee and […]
Dentsu Creative Italy’s new campaign for Spotify Italy analyses symptoms caused by summer hits
A city park with a carousel and an ice-cream cart; a basketball court that becomes the perfect location for a summer barbecue; a bus stop in Wes Andersonian tones called […]
After Taco Tuesday, French influencer launches Fajita Friday in France
Last September, during a Parisian fashion show, the iconic Mexican-inspired food brand Old El Paso made a splash by presenting a proposal to the famous influencer Lena Mahfouf, the only French […]
The Viking Planet & SDG\TBWA to the tourists visiting Oslo: Go to Hel
What do headlines such as “Tourists. Go to Hel.”, “Join our Unique Fjord Cruise, and “The Best Chopping Mall in Oslo” have in common? They are all part of the […]
Beiersdorf Romania reaffirms its commitment to equality, inclusion, and respect
NIVEA, the renowned brand of the Beiersdorf company, supports diversity and inclusion in society and has once again joined the Bucharest Pride initiative this year. NIVEA, a brand with a […]
Nikos Bartzoulianos joins Electrolux Group as new Chief Marketing Officer
Joining from Samsung, Nikos Bartzoulianos takes on the role of Group Chief Marketing Officer (CMO) at Electrolux Group on August 23, 2024. Bartzoulianos, who will report to Anna Ohlsson-Leijon, CEO […]
Tommy Hilfiger and U.S. SailGP Team announce milestone global partnership
Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], announces a multi-year partnership with the United States SailGP Team as Official Lifestyle Apparel Partner of the team. Sharing an […]
San Francisco Bay Coffee taps Cutwater as Creative and Media Agency of Record
Gourmet, ethically-sourced coffee brand San Francisco Bay Coffee – which is owned by the Rogers Family Company and USA-operated – has tapped Cutwater, with offices in San Francisco and New […]