Category: Marketing
Eye tracking findings emphasise the importance of measuring attention in digital advertising
Tech company Adnami has hailed new findings by research company Userneeds and OMD Denmark that lays bare the attention-grabbing power of high impact formats, some of which proved to deliver […]
KPMG 2021 CEO Outlook: Global CEO confidence returns to pre-pandemic levels
CEOs of the world’s largest businesses are increasingly optimistic about the outlook for their own business and despite the Delta variant slowing down the ‘return to normal’, their confidence in […]
Brand Finance report: Microsoft overtakes Apple to become World’s Most Intangible Company
Every year, the Brand Finance Global Intangible Finance Tracker (GIFT™) report ranks the world’s largest companies by intangible asset value. This year’s number one company in terms of total estimated […]
Romanian PR Award readies for 19th edition
Romanian PR Award is preparing for its 19th edition and has the entry period open until October 1st, with the awards gala scheduled for the end of November The 19th […]
European Capital of Smart Tourism and European Destination of Excellence 2022 shortlists announced
The European Commission announced the seven shortlisted cities for the European Capital of Smart Tourism 2022 competition (in alphabetical order). Bordeaux (France) Copenhagen (Denmark) Dublin (Ireland) Florence (Italy) Ljubljana (Slovenia) Palma (Spain) […]
Danny Aerts joins DomainCrawler as senior adviser
Danny Aerts, a seasoned professional from the domain name industry, will join DomainCrawler as a senior adviser starting September. Danny has over 30 years’ experience in the IT-sector, having spent the previous 15 years as CEO at Swedish Internet Foundation […]
Inspire in Focus: People value inspiration over sleep, sex and treats
A new global report shows that 80% of people around the world believe inspiration is not only vital to their lives, but more important than sleep, physical intimacy or personal treats. More than one-third […]
OTP Bank develops an extensive mentorship program that generates professional opportunities for young women at the beginning of their careers
With continuous focus from the company on internally promotion of gender equality, OTP Bank Romania initiates GirlPower, the bank’s complex mentorship program dedicated to women, led by Roxana Hidan, Deputy […]
Printify Raises $45M in Series A Funding to Expand Print on Demand Marketplace Globally
Index Ventures leads round, supporting Printify’s mission to empower creators to build their own businesses, independently. Printify, a leading print on demand company, announced today that it has secured $45M […]
Shutterstock acquires PicMonkey, leading creative design platform
Shutterstock announced the acquisition of PicMonkey, a leading online graphic design and image editing platform that enables creators of any skill level to design high-quality visual assets — from presentations, […]