Category: Marketing
The Pathways Coalition welcomes PostNord
PostNord has become the first logistics operator to be elected to join The Pathways Coalition, a partnership devoted to accelerating the transition to sustainable transport solutions. The ultimate aim is […]
AdMix released a report on video gaming as media channel
Admix, the leading In-Play advertising platform that bridges the gap between gaming content and brands, today releases the findings of its major research study into video gaming’s emergence as the […]
Alfi study: Ad budgets rise along with concerns around ethical standards in DOOH
The Digital Out of Home (DOOH) market was estimated to be worth around $41.06 billion by the end of 2020, according to new research from Alfi, an AI enterprise SaaS advertising platform, however, […]
Publishers and Brands View Commerce Content as a Key Revenue Driver
impact.com, the leading global partnership management platform supporting over 480K active partnerships for more than 1,800 clients, released two new research reports that reveal key drivers for commerce content and the […]
Ringier Advertising Partners With Brand Metrics To Deliver Brand Uplift Measurement On Leading Brand Campaigns
Brand Metrics’ unique algorithm uses a single question with five answer options to provide reliable information on qualitative advertising impact. This can be applied to native, display and video advertising. […]
Global Mobility & Automotive Community to Gather at the Future Mobility Campus Ireland this November
The global mobility and automotive community will gather for the Future Mobility Campus Ireland (FMCI) Showcase by Electronomous on November 3rd 2021. With the latest developments of Autonomous, Connected & […]
TikTok Academy 2021, successfully certifying its first agencies in Romania
The TikTok Academy, a program designed for selected leading marketing agencies in the world, successfully certified agencies in Romania. OMD and Media Investment are the first agencies that have completed […]
Tenjin and GameAnalytics launch Growth FullStack
Tenjin, the leading mobile marketing measurement platform for indie and mid-sized mobile game publishers, and GameAnalytics, the player analysis platform of choice for mobile game developers, have launched Growth FullStack, […]
Fresh Relevance launches Multi-Armed Bandit for intelligent and automatic campaign optimization
Fresh Relevance, a versatile personalization and decision engine, launched recently its new Multi-Armed Bandit, which breaks new ground in intelligent, automatic campaign optimization for online retailers. The new functionality […]
V+O expands in Northen Macedonia
The biggest communication group in SE Europe, Greek-based V+O has opened the 7th office abroad in Northern Macedonia, seizing the opportunity opened by the increasing investments in the business environment […]