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You know how many people enter your stores, but SIT-Mobil shows you how many walk past

„The Good Alpine Life” starts at 1.400 meters, a story by Sonica

IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport

The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

BBDO, back on Romanian market, now with The Group

Category: Marketing

Photo by explorenation # on Unsplash

Metabeta analysis: 42% of accelerators worldwide struggle with startup reporting

According to an internal analysis run by Metabeta, a data-driven startup investment platform in the EU, 42% of accelerators all around the globe struggle with startup reporting issues. The same […]

November 17, 2021November 17, 2021 Cristina Blanaru Business, Digital & Media, Start Up, Studies

Newzone (UK) and LC Ventures (PT) merge and become Newzone Ventures, a Pan-european VC firm

Newzone Ventures, a new Pan-European Venture Capital firm dedicated to providing access to high performing disruptive businesses, and lowering the inequalities in the Venture Capital market was announced as the […]

November 5, 2021November 5, 2021 Cristina Blanaru Business, Finances, Marketing, Start Up

Publicis Groupe and Kärcher launch global customised agency Publicis Boost

Kärcher, the world’s leading cleaning and care solutions provider, has chosen Publicis Groupe as its global agency partner after a multi-stage pitch against several well-known competitors. As part of a […]

November 5, 2021November 5, 2021 Newsroom Business, Creativity, Marketing

ChannelEngine hires Ruben Stappers as CFO

ChannelEngine announced that Ruben Stappers joined its management team as CFO, effective 1 November 2021. A rapidly scaling SaaS player in the e-commerce domain, ChannelEngine empowers Brands, Retailers & Wholesalers […]

November 5, 2021November 5, 2021 Newsroom Business, e-Commerce, Marketing

Ozone study: Clear link between quality of attention to content and quality of attention to accompanying ads

The Ozone Project, the UK’s leading high attention digital advertising platform, has released the new findings of a study by attention technology company Lumen Research, that quantifies the impact of […]

November 3, 2021November 3, 2021 Cristina Blanaru Ads, Creativity, Digital & Media, Studies

Norway tops KPMG’s first-ever Net Zero Readiness Index

Norway ranked first in KPMG’s first-ever Net Zero Readiness Index (NZRI). The report compares the progress of a selection of countries in reducing the greenhouse gas emissions that cause climate […]

October 29, 2021October 29, 2021 Maggie Hanson Business, CSR, Studies

Dateio launched in Romania, with UniCredit Bank, the ShopSmart platform

Dateio, a fintech company founded in 2013 in Prague, developed a card-linked marketing white-label platform offering bank customers deals directly in their mobile banking app. They’ve now recently launched their […]

October 26, 2021October 26, 2021 Romanita Oprea Business, Digital & Media, Finances, Marketing

Spark Foundry study: Facebook – favorite SoMe platform for Romanians

In the last year, the need for connection and information has increased, according to the New Media Adoption study, carried out by the media agency Spark Foundry, a member of […]

October 20, 2021October 21, 2021 Romanita Oprea Digital & Media, Studies

CIEL Romania: The future belongs to the digitalized companies

From the internal studies done by CIEL Romania, one of the most important software producers for entrepreneurs, it resulted that 45% of the Romanian companies made investments in digitalization during […]

October 20, 2021October 20, 2021 Romanita Oprea Business, Studies

Tailent continues its global expansion and enters the Portuguese market through a partnership with the integrated solutions provider Winsig

Tailent, the Romanian tech company known for democratizing access to Robotic Process Automation (RPA) solutions, continues to expand globally and is entering the Portuguese market through a partnership with integrated […]

October 19, 2021October 19, 2021 Maggie Hanson Business, Marketing, Start Up

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