Category: Marketing
Romanian media market to reach €540M
Romanian media agency Initiative launched an update of its yearly report Media Fact Book 2021, predicting the Romanian media market will reach to €540M by the end of the year, […]
KPMG The 2021 Customer Experience Excellence Report in Romania
A new report released by KPMG in Romania reveals that today’s consumers have high standards. They expect to receive great value for money for the products and services they buy, […]
Wunderman and Red Cross launch a new campaign to gather donations
The International Committee of the Red Cross (ICRC) has served the people of Afghanistan for 30 years. And it’s not stopping now. The organisation remains operational across the country, together with […]
Second Consulting Book From PR Pro Roger Darnell Shares Proven Blueprint for Successful Self-Employment
Accomplished author and communications consultant Roger Darnell has extremely high hopes for his second book, “The Communications Consultant’s Master Plan,” set for publication Dec. 21 from leading global publisher Routledge/Taylor […]
Contextually targeted Ads drive 3.3x higher attention, proved by Lumen and Seedtag new research
Seedtag, the leader in contextual advertising in EMEA and LATAM, today released the report “The Power of Contextual in the Attention Economy”, a study conducted by Seedtag along with attention-measurement […]
Wunderman Thompson Commerce launches Global Sustainable Commerce Practice
Wunderman Thompson Commerce, the leading global eCommerce consultancy, has partnered with clean technology company, Vaayu, to create a global Sustainable Commerce Practice. According to Wunderman Thompson Commerce’s Sustainability, Ethics and the […]
Over 40 top international and Romanian music professionals and music icons share their expertise at East European Music Conference online camp 2021
In a Europe still affected by the Covid-19 pandemic, with a cultural industry in standby, heavily impacted by unpredictability, professionals working in events and in the cultural industry feel an […]
The Norwegian Printing Museum opened in Stavanger
The Norwegian Printing Museum in Stavanger opened on 20 November and is located on the site of a former sardine canning factory in the historic district of the city. The […]
Wunderman Thompson launches 2021 Helen Lansdowne Resor Scholarship
Wunderman Thompson is pleased to launch the 2021 Helen Lansdowne Resor Scholarship in partnership with the 4A’s Foundation. Named after Helen Lansdowne Resor, the industry and Wunderman Thompson’s first female […]
cora Romania brings in the limelight the home magic alongside Tribal Worldwide Romania
„Magia de acasă” (The home magic) is the new communication platform for the hypermarket cora in Romania, part of the brand’s global strategic repositioning process. cora has been working on […]