Category: Marketing
Publicis Groupe and Kärcher launch global customised agency Publicis Boost
Kärcher, the world’s leading cleaning and care solutions provider, has chosen Publicis Groupe as its global agency partner after a multi-stage pitch against several well-known competitors. As part of a […]
ChannelEngine hires Ruben Stappers as CFO
ChannelEngine announced that Ruben Stappers joined its management team as CFO, effective 1 November 2021. A rapidly scaling SaaS player in the e-commerce domain, ChannelEngine empowers Brands, Retailers & Wholesalers […]
Ozone study: Clear link between quality of attention to content and quality of attention to accompanying ads
The Ozone Project, the UK’s leading high attention digital advertising platform, has released the new findings of a study by attention technology company Lumen Research, that quantifies the impact of […]
Norway tops KPMG’s first-ever Net Zero Readiness Index
Norway ranked first in KPMG’s first-ever Net Zero Readiness Index (NZRI). The report compares the progress of a selection of countries in reducing the greenhouse gas emissions that cause climate […]
Dateio launched in Romania, with UniCredit Bank, the ShopSmart platform
Dateio, a fintech company founded in 2013 in Prague, developed a card-linked marketing white-label platform offering bank customers deals directly in their mobile banking app. They’ve now recently launched their […]
Spark Foundry study: Facebook – favorite SoMe platform for Romanians
In the last year, the need for connection and information has increased, according to the New Media Adoption study, carried out by the media agency Spark Foundry, a member of […]
CIEL Romania: The future belongs to the digitalized companies
From the internal studies done by CIEL Romania, one of the most important software producers for entrepreneurs, it resulted that 45% of the Romanian companies made investments in digitalization during […]
Tailent continues its global expansion and enters the Portuguese market through a partnership with the integrated solutions provider Winsig
Tailent, the Romanian tech company known for democratizing access to Robotic Process Automation (RPA) solutions, continues to expand globally and is entering the Portuguese market through a partnership with integrated […]
2Performant: Sales intermediated in Q3 – up by 64.2% in number and by 67.6% in value
2Performant, leader in affiliated marketing on Romanian market, posted important growth during Q3, intermediating via its platform circa 320.000 sales, up 64.2% compared to Q3 2020, with a total value […]
Brand Finance Nation Brands 2021 report: Switzerland dominates, Denmark – strongest in Scandinavia
Denmark has been named Scandinavia’s strongest nation brand, and ranks 7th globally, according to the latest Brand Finance Nation Brands 2021 report. Brand Finance determines the relative strength of nation […]