Category: Marketing
Fresh Relevance launches Multi-Armed Bandit for intelligent and automatic campaign optimization
Fresh Relevance, a versatile personalization and decision engine, launched recently its new Multi-Armed Bandit, which breaks new ground in intelligent, automatic campaign optimization for online retailers. The new functionality […]
V+O expands in Northen Macedonia
The biggest communication group in SE Europe, Greek-based V+O has opened the 7th office abroad in Northern Macedonia, seizing the opportunity opened by the increasing investments in the business environment […]
Creative Standards International took over Lürzer’s Archive
Creative Standards International, who also own the global creative award Cresta, has acquired a majority stake in the Lürzer’s Archive following a deal with the founder’s family, who will retain […]
The Coca-Cola System in Romania reaffirms its commitment to the local market
In the year that marks 30 years of local presence, The Coca-Cola System (Coca-Cola Romania and Coca-Cola HBC Romania) reaffirms its commitment to the Romanian market through significant and constant […]
Caroli Foods Group supports the Pitești local community with 500.000 RON
Caroli Foods Group, leader of meat packaged products in Romania with operations in Pitesti, reinforces its contribution to the local community and supports the professional athletes of the Argeș County […]
New book from career PR freelancer helps anyone build a dream career
Drawing on his success as a freelance communications consultant, author Roger Darnell has written a new book for professionals and students who want to improve their prospects in business. Published […]
Lithuania: Professional Mentorship and Collective Dialogue to Reduce Gender Gap in Post-Pandemic Tech Sector, Recent Report Shows
The information and communication technology (ICT) sector has been given a swift push at the onset of the COVID-19 pandemic: during 2020 the number of ICT specialists employed in the […]
Karmarama and Project Everyone turn the UN’s Global Goals into 17 sticky notes for World’s To-Do List Campaign
Karmarama, part of Accenture Interactive, has teamed up with Project Everyone, a not-for-profit promoting the Global Goals, devised by Richard Curtis, to unveil “The World’s To-Do List”, a campaign to […]
Eye tracking findings emphasise the importance of measuring attention in digital advertising
Tech company Adnami has hailed new findings by research company Userneeds and OMD Denmark that lays bare the attention-grabbing power of high impact formats, some of which proved to deliver […]
KPMG 2021 CEO Outlook: Global CEO confidence returns to pre-pandemic levels
CEOs of the world’s largest businesses are increasingly optimistic about the outlook for their own business and despite the Delta variant slowing down the ‘return to normal’, their confidence in […]