Category: Marketing
TBI Bank partners with Onfido reducing customer onboarding time by 67%
TBI Bank, a next-generation phygital lender focusing on Southeast European markets, announces its partnership with Onfido, the global identity verification and authentication provider, to power secure and seamless customer onboarding. […]
Farmec invested Euro 1M in developing Gerovital H3 Evolution Perfect Look, booked Catrinel Menghia as brand ambassador
Farmec, the biggest Romanian cosmetics producer, officially launched its top anti-wrinkle range and maintains leadership of the segment with Gerovital brand. After good sales in 2020, the company expects the […]
Conran Design Group Launches Branding For Newly Merged Mylan and Upjohn Company, Viatris
Design and messaging confidently balance both the large scale and intimate focus of healthcare company’s new human-centered mission In one of the biggest pharmaceutical deals of the year, Mylan and […]
Romania: PR & Communication Summit to assess sector’s priorities in 2021
After a year of adaptation, resilience and reinvention, PR industry entered a year during which it will establish its priorities and reinvent strategies. PR & Communication Summit, the biggest Romanian […]
Marketing technology agency Byte merges with Dept to accelerate global growth
Byte, the marketing technology (martech) agency of choice for fast-growing digital platform brands, has today announced that it has joined international digital agency Dept. Together, both agencies will strengthen end-to-end digital […]
Tommy Hilfiger and FutureLearn partner to inspire social impact through online education
Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces that it has partnered with online learning platform, FutureLearn, to inspire change by designing and creating access to a […]
Reveal Marketing Research study: More than half of Romanians believe that Valentine’s Day and Dragobete ads improve the brand image
February is an opportunity for brands to promote their products or services with various holiday promotions, whether it’s Valentine’s Day or Dragobete. Reveal Marketing Research conducted a study that analyzed […]
How Social Media Influencers are Changing The Modern Marketing Landscape
Modern marketing is in a transformative phase. It comes from the bigger brands leaving behind their archaic marketing practices and making space for modern influencer marketing. Influencer marketing is a […]
Adverty enters next phase of growth and global expansion by focusing founder Niklas Bakos on product strategy and promoting Tobias Knutsson to CEO
Adverty AB (publ) announced the promotion of Tobias Knutsson to CEO, alongside the appointment of Thorbjörn Warin as Chief Supply Officer, with founder Niklas Bakos to focus on product strategy […]
Globalworth Foundation inaugurates first Hi-Tech Centre of “Ion Mincu” University of Architecture and Urbanism
The Globalworth Foundation inaugurates the first Hi-Tech Centre for future architects, within the “Ion Mincu” University of Architecture and Urbanism, Bucharest. Through this modernization and endowment project, with a value […]