Category: Studies
Impact Releases Tactical Guide for Optimising and Driving Revenue Growth from Partnership Automation Programmes
Impact, the global leader in partnership automation, released a commissioned study conducted by Forrester Consulting. The study, Smooth the Partnership Journey by Learning from high-maturity companies, provides a set of […]
The Romanian investment market, up in H1, despite pandemic; major deals postponed or canceled. Investors active in land transactions continued to seek new projects
The first half of the “pandemic year” closed with a total value of investment transactions worth €408M in Romania, around 18% above the first semester of 2019, with office assets […]
H1 of the “pandemic year” in the office market: Drop in new demand starts being felt, occupancy rate remains significant – Colliers International
New office space delivered in the first half of the year reached nearly 105,000 square meters, in tune with Colliers International’s estimates, but total demand in Bucharest was down by […]
WARC Global Advertising Trends: Brand investment in e-sports to rise to $844m in 2020, new audiences – hard to woo during lockdown
Global advertising spend on e-sports is expected to rise again this year despite global recession – and is forecast to top $1bn in 2022 – largely driven by the desirable […]
Admixer survey shows how COVID-19 affected the Eastern European Advertising Industry
In June, the independent ad tech company Admixer surveyed ad tech vendors, brands, advertisers, and ad agencies to assess the impact of the COVID-19 crisis on the Eastern European advertising market. […]
Colliers: Almost 90% of tenants paid their obligations on time to the office buildings owners in H1, despite COVID-19
Most tenants complied on time with their contractual obligations to owners of the office buildings managed by Colliers International in the first half of this year, even though in some […]
iSense study: Romanians’ shopping habits during pandemic times
Considering the economical uncertainty and decrease of salaries in the latest period, Romanians say they will give up buying certain categories of products like furniture (61%), electronics and gadgets (47%), games […]
IAB Europe’s ADEX: European Digital Advertising market grew to 64.8BN euro in 2019
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, announced at its virtual Interact conference today that digital advertising grew 12.3 percent in 2019 to […]
Colliers: Employees miss the social interaction and the instant share of ideas and info with colleagues in the office, even if the productivity was maintained while working from home
Remote work is challenging for most Romanians who have worked from home in the current epidemiological context. Only 13% of them say they have a dedicated workspace at home, half […]
Contextually Aligned Ads Drive a 93% Increase in Brand Awareness, University of Southern California and Channel Factory Find
Channel Factory, a global technology and data platform that maximizes performance efficiency and brand suitability on YouTube, announced findings from a new study that show contextually aligned ads drive a […]