Category: Studies
Colliers: Most of the companies continue to hire people and expect to get in a better shape during 2021
Nearly three-quarters of landlords and tenants in the office market believe that the Covid-19 epidemics will continue to affect their operations and the overall business evolution will become satisfactory either […]
The CEE Marketing Spend Forecast 2021 – Admixer Survey
In September, the independent adtech company, Admixer, surveyed 43 brands and 50 advertising agencies from Central and Eastern Europe to understand how they will shape their growth strategies and spend […]
Recycling behavior of Romanians: Retirees say they are most concerned about selective waste collection, compared to young people
“The high percentage of pensioners who show greater care for the environment can be explained by their tendency to reuse the materials, precisely to avoid waste. They are much more […]
Starcom launched the first netnographic study that analyses the transactions of the online communities during the pandemic
The world knows new connections. Some that it accepts, some that it doesn’t. The social nature ones transform themselves in a new civic attitude, the personal ones into a new […]
Study: 63% of British Muslims feel supermarkets have outdated and lazy campaigns related to Ramadan and halal produce
Mud orange, the award-winning creative agency helping brands to connect with diverse audiences, launched the findings from its first m.economy research on food and drink. The never previously explored insights […]
WARC: Brands will spend $59bn on e-commerce advertising this year in response to the boom in online shopping
Advertising spend on e-commerce platforms is set to rise sharply this year despite the global recession – reaching a total of $58.5bn – as brands look to capitalise on the […]
2020 KPMG CEO Outlook: Talent and CSR top the list of CEO concerns in the wake of the COVID-19 crisis
As a result of COVID-19, CEOs of the world’s most influential companies have identified risk of lack of talent as one of the most significant challenges to growth, and are […]
GfK Romania released The Evolution of Sales of Technical Consumer Goods in Romania
The Romanian Consumer Goods (TCG) market, according to data audited by GfK Romania, continued the increasing trend in the second quarter of 2020. The increase in sales value was 5.2 […]
Deloitte CMO Survey: Almost 1/2 of companies’ marketing budgets, redirected to SoMe and mobile during COVID-19 pandemic
During the COVID-19 pandemic, companies redirected almost half of the marketing budgets (46%) towards social media and mobile activities, according to the latest edition of Deloitte Chief Marketing Officer (CMO) […]
Romanian PR & communication agency The Public Advisors developed RepMeter, own instrument to measure brand reputation
Reputation is an intangible asset of a company, which can become the most important defence shield in a crisis situation. The studies show that half of the consumers will doubt […]