Category: Studies
WARC Report: The global ad market -$63bn in 2020 due to COVID-19. Recovery to take min.2 yrs. Worst hit: traditional media
Global advertising spend is on course to fall by 10.2% – $63.4bn – to $557.3bn this year, led by sharp cuts in investment among the automotive, retail and travel & […]
Study: COVID-19 forces one of the biggest surges in technology investment in history
Companies spent the equivalent of around US$15bn extra a week on technology to enable safe and secure home working during COVID-19, reveals the 2020 KPMG / Harvey Nash CIO Survey. […]
Customer Experience thrives on digital transformation in the new reality
The 2020 edition of the KPMG Customer Experience Excellence Report developed by KPMG and based on a study conducted at the height of the lockdown in 27 countries and regions, […]
Colliers: 1/3 retailers had similar or higher sales compared to 2019, 85% experienced a decrease in traffic this year
The retail segment was arguably one of the worst hit among real estate markets, considering the lockdown during the emergency state, but now consumption is already above pre-crisis highs, though […]
Study: Romanians are afraid of data theft and feel they don’t control their money when making online and mobile payments
A recent study conducted by Reveal Marketing Research unveils the main barriers that prevent people from making online payments or using mobile banking applications for banking transactions. Although cash payments […]
Colliers: More than 90% of tenants paid their obligations on time to the office building owners in the third quarter of the “pandemic year”
Most tenants complied with their contractual obligations to owners of the office buildings managed by Colliers International between July and September, even though many companies operated in a hybrid system, […]
Reveal Marketing Research Study: Young people are the most dedicated promoters of their favorite brands
For over half of Romanians, a positive experience with a product persuades them into becoming loyal to that company (54%), which also applies to negative experiences, stopping them from using […]
Research: Customer data analysis key to omnichannel marketing success and business growth
Companies which collate and analyze customer data, both online and offline, have grown 16% in the last year and are more than twice as likely to significantly exceed business goals […]
Business Leaders’ survey: Data More Important Since Coronavirus
Pexels – CCO Licence In a recent survey conducted by Teradata and Vanson Bourne, business leaders cited the COVID-19 pandemic as a prime reason for their increasing reliance on data […]
ECI Media Management’s Media Inflation Report Q3 Update: Media prices – moderate improvements in Q2, remain deflationary globally for 2020
ECI Media Management’s Media Inflation Report Q3 Update forecasts moderate improvements on Q2 media prices but globally all traditional media prices remain deflationary for 2020 ECI Media Management has today […]