Category: Studies
Wunderman Thompson Launches Annual Future 100 Report
Wunderman Thompson, a WPP agency, launched its annual Future 100 report, lifting the lid on trends shaping the coming 12 months. The report is developed by Wunderman Thompson Intelligence, the agency’s futures think tank and […]
Colliers: 2021 is expected to be a year of recovery, but the pandemic will still have a great influence
2021 is expected to be a year of recovery, but many uncertainties remain, like those related to the vaccines’ ability to return everyday life back to normal or to potential […]
Shutterstock released 2021 Creative Trends Report
Shutterstock released 2021 Creative Trends Report, a data-driven report predicts the 10 key graphic, photography, footage and music trends based on billions of customer searches that will define creativity and […]
Media Fact Book update: Romanian media market, down 2,7% in 2020, 4% growth expected in 2021
Initiative Romania updated its Media Fact Book, estimating the Romanian media market decreased 2.7% in 2020, to Euro 467M and expects a comeback of 4% in 2021, to Euro 485M, […]
EACA: 7 lessons for European Premium Brands looking to thrive during recession
A recently released study from EACA Knowledge Centre of Effie Europe winners reveals 7 salutary lessons on how marketing communications enable premium brands to thrive during a recession. Titled the […]
KPMG Property Lending Barometer: Industrial/logistics most attractive asset class post-COVID
The industrial/logistics asset class is presently the most attractive for a majority of banks in Central & Eastern Europe (CEE) following the breakout of the COVID-19 pandemic, according to results […]
Colliers: Retail sales for non-food items have returned to pre Covid-19 levels despite the lockdown period when stores were closed
2020 has been the most difficult year for the Romanian retail segment since the 2009-2010 recession, with shopping centres closed for approximately two months during the spring of 2020, but […]
KMPG: COVID-19 is changing consumer behavior worldwide; business needs to adapt rapidly
COVID-19 is having a lasting, worldwide impact on consumer needs, preferences and behaviors, according to a new report from KPMG International, “Responding to consumer trends in the new reality.” The […]
Blue Venn study: UK Marketers – unprepared for the disruption caused as consumer shopping behavior is upended
Seismic shifts in consumer shopping behavior are happening in the run up to the festive period, according to new research from BlueVenn. 45% of British consumers say they will dramatically […]
Wunderman Thompson launched Inspiring Growth, a new global brand study
Wunderman Thompson launched Inspiring Growth – a first-of-its-kind study that reveals why brands need to be inspirational, how inspiration drives growth and what brands can do to inspire their customers […]